{"id":694114,"date":"2026-04-02T15:37:15","date_gmt":"2026-04-02T15:37:15","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/694114\/"},"modified":"2026-04-02T15:37:15","modified_gmt":"2026-04-02T15:37:15","slug":"local-brand-704-shop-scores-deal-with-hornets","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/694114\/","title":{"rendered":"Local brand 704 Shop scores deal with Hornets"},"content":{"rendered":"<p>Five years ago, 704 Shop co-founder Christopher Moxley began talking to the Charlotte Hornets about collaborating on a specialty line of caps and T-shirts. Today, after many starts and stops, that vision becomes reality with a five-piece apparel collection designed by the streetwear brand and the NBA franchise.<\/p>\n<p><a href=\"https:\/\/www.wsoctv.com\/news\/local\/kardashian-brand-inks-southpark-deal\/3PECWSJFXBAFZF5OCS36LFDPOI\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:ALSO READ: Kardashian brand inks SouthPark deal;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;ALSO READ&quot;}\" class=\"link \">ALSO READ: Kardashian brand inks SouthPark deal<\/a><\/p>\n<p>Advertisement<\/p>\n<p>\u201cIt never kind of panned out \u2014 until now,\u201d Moxley said.<\/p>\n<p>He credits an introduction to Shelly Cayette-Weston, the Hornets\u2019 president of business operations, by then-Hornets chief marketing officer Seth Bennett for helping 704 Shop land a deal.<\/p>\n<p>Keep reading on <a href=\"https:\/\/www.bizjournals.com\/charlotte\/news\/2026\/03\/27\/704-shop-nba-hornets-pga-tour-mls-charlotte-fc.html?utm_source=sy&amp;utm_medium=ptr&amp;utm_campaign=wsoc\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:CBJ\u2019s website here;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;CBJ\u2019s website here&quot;}\" class=\"link \">CBJ\u2019s website here<\/a>.<\/p>\n<p>VIDEO: Hornets host Recovery Day at Spectrum Center<\/p>\n","protected":false},"excerpt":{"rendered":"Five years ago, 704 Shop co-founder Christopher Moxley began talking to the Charlotte Hornets about collaborating on a&hellip;\n","protected":false},"author":2,"featured_media":694115,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3777],"tags":[7,684,473,3878,87471,685,6,87470],"class_list":{"0":"post-694114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-charlotte-hornets","8":"tag-basketball","9":"tag-charlotte","10":"tag-charlotte-hornets","11":"tag-charlottehornets","12":"tag-christopher-moxley","13":"tag-hornets","14":"tag-nba","15":"tag-streetwear-brand"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116335859764519838","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/694114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=694114"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/694114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/694115"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=694114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=694114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=694114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}