CLEVELAND \u2014\u00a0The Cleveland Cavaliers enter the NBA playoffs having sold out 187 straight games at Rocket Arena.\u00a0<\/p>\n
The team will welcome another sold-out crowd on Saturday for Game 1 of their first-round series against the Toronto Raptors.\u00a0<\/p>\n
What You Need To Know<\/p>\n
The Cleveland Cavaliers are offering a menu full of new food and beverage options for the NBA playoffs
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The team is also introducing a new retail line for the playoffs and will have multiple giveaways at each home postseason game
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The Cavaliers have sold out 187 straight games at Rocket Arena<\/p>\n
The Cavaliers are getting ready to ramp things up on the court as they chase a championship. Off the court, the organization is also ramping things up by providing an elevated fan experience at Rocket Arena.\u00a0<\/p>\n
Fans attending postseason games should bring their appetites. Adam Zann, the General Manager of Aramark at the arena, helped create a new playoff menu with several new food and beverage options.\u00a0<\/p>\n
\u201cWe took our all-star lineup of chefs here and we\u2019ve created another all-star menu for the best fans in the NBA here,\u201d said Zann. \u201cGetting ready for this playoffs, we\u2019re turning up the heat a little bit here. We want to make sure the fans are getting the best experience, the best food for the best quality, and the best chefs that we can deliver.\u201d<\/p>\n
New items from local chefs include a club deluxe chicken sandwich, a spicy meatballer pizza, a white cheddar turkey burger, Cajun chicken soul rolls, a chicken bacon ranch pop-a-tot, and more.\u00a0<\/p>\n
The Cavaliers also dropped some new playoff gear fans can wear while rooting on the team, including hats and various t-shirts. Cavs director of retail marketing Amy Armstrong says they\u2019ll add more merch and collections the further the team advances.<\/p>\n
\u201cThe fans are as big as it\u2019s and as important as the players,\u201d said Armstrong. \u201cWe really want all of that support out there. We want our fans dressed in the wine and gold playoff gear.\u201d<\/p>\n
Cleveland Cavaliers director of integrated marketing Aly Ambrookian says each home playoff game will feature free giveaways to all in attendance and encourages fans to wear the t-shirts and wave the rally towels all game long.<\/p>\n
\u201cEvery fan that\u2019s coming here, they\u2019re going to go home with multiple giveaways,\u201d said Ambrookian. \u201cWe like to level it up as we get into the playoffs to really make it a special experience for our fans. It\u2019s a great way for us to give back and say thank you for the regular season, but also just continue that momentum and that excitement.\u201d<\/p>\n
The Cavaliers begin their playoff run on Saturday at Rocket Arena against the Toronto Raptors. Tip-off of Game 1 is set for 1 p.m.\u00a0<\/p>\n
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