Tyrese Haliburton is the latest athlete to launch a production company.<\/p>\n
The Indiana Pacers point guard has formed Zero Doubt Creative and signed a multiyear production and development partnership with Brent Montgomery\u2019s Wheelhouse, according to The Hollywood Reporter<\/a>. Zero Doubt Creative and Wheelhouse Sports will collaborate on original entertainment and branded content, with some pitched across the broader marketplace and some built for Haliburton\u2019s YouTube and social channels.<\/p>\n \u201cI\u2019ve always been inspired by the power of content,\u201d Haliburton said in a prepared statement.\u00a0 \u201cEspecially the ability to create ideas, moments, and experiences that can connect people through storytelling. As I\u2019ve gotten older and experienced pivotal moments in my life, I wanted to find the right way to tell those stories. Launching Zero Doubt is the start.\u201d<\/p>\n Their first project is Time Out, a docuseries following Haliburton\u2019s recovery<\/a> from the Achilles tendon rupture he suffered in Game 7 of last year\u2019s NBA Finals<\/a> against the Oklahoma City Thunder. The Pacers lost that series without their star, and Haliburton\u2019s road back has been further complicated by a bout with shingles<\/a>.<\/p>\n \u201cOur goal is simple,\u201d Haliburton continued, \u201ctell honest, compelling stories and build a platform that will grow with me throughout my career and beyond, all the while setting up a community with like-minded individuals who lead with authenticity. I\u2019m excited for what\u2019s next.\u201d<\/p>\n While some have argued that NBA player media has largely failed<\/a> and the athlete-hosted podcast appears to be hitting a saturation point,<\/a> projects like this suggest a pivot away from the daily grind of talking and toward controlled, premium storytelling that can travel across platforms and, more importantly, outlast the moment.<\/p>\n","protected":false},"excerpt":{"rendered":"Tyrese Haliburton is the latest athlete to launch a production company. The Indiana Pacers point guard has formed…\n","protected":false},"author":2,"featured_media":714177,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3774],"tags":[89030,7,113,126,3866,6,114,89031,89032,89033,278,88874,88875],"class_list":{"0":"post-714176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-indiana-pacers","8":"tag-athlete-media","9":"tag-basketball","10":"tag-indiana","11":"tag-indiana-pacers","12":"tag-indianapacers","13":"tag-nba","14":"tag-pacers","15":"tag-portal-a","16":"tag-production-company","17":"tag-time-out-docuseries","18":"tag-tyrese-haliburton","19":"tag-wheelhouse","20":"tag-zero-doubt-creative"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116433353726207533","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/714176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=714176"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/714176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/714177"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=714176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=714176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=714176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}