{"id":748144,"date":"2026-05-30T18:51:16","date_gmt":"2026-05-30T18:51:16","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/748144\/"},"modified":"2026-05-30T18:51:16","modified_gmt":"2026-05-30T18:51:16","slug":"devin-booker-turned-a-sedona-mcdonalds-into-a-shoe-launch","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/748144\/","title":{"rendered":"Devin Booker turned a Sedona McDonald\u2019s into a shoe launch"},"content":{"rendered":"

What\u2019s your go-to order when you visit McDonald\u2019s? It\u2019s one of those places we\u2019ve all been to, some more than others, and everybody has their regular order. For me, if I\u2019m heading out on a long road trip and getting an early start, give me a couple of sausage, egg, and cheese breakfast burritos. They\u2019re easy, they travel well, and they hit the spot as you settle in for a few hours on the road. If it\u2019s not a road trip? Two double cheeseburgers and two spicy McChickens, hold the mayo. Sweet and sour sauce on the side. Perfect.<\/p>\n

If you happened to roll through the drive-thru in Sedona on Friday, though, there\u2019s a chance your order looked a little different. And there\u2019s an even better chance that Devin Booker was the one handing it to you at the window.<\/p>\n

Why was Devin Booker working the drive-thru on an otherwise normal day at McDonald\u2019s? That\u2019s where Booker chose to unveil his newest shoe release, the Nike Book 2 Sedona.<\/p>\n

The shoe carries that same iconic teal color you see on the arches in Sedona. And that\u2019s what makes it so unique. That location is the only McDonald\u2019s in the world without the traditional yellow arches. The city wanted something that blended more naturally with the surrounding red rocks and desert tones, so the arches took on that earthy teal color.<\/p>\n

Booker teamed up with McDonald\u2019s for the Sedona inspired release, unveiling two colorways. One came dressed entirely in teal. The other featured a beige base with teal accents. Both pairs carried the iconic McDonald\u2019s double arches logo.<\/p>\n

Booker has always done a fantastic job with shoe releases.<\/p>\n

From the Forrest Gump-themed rollout for the Book 1 Nike Cortez homage to the \u201cLicense to Skill\u201d campaign tied to the debut of the Book 2, he clearly puts real thought and effort into these drops. He\u2019s known for popping up in different places too, something he did when his first signature shoe debuted ahead of All-Star Weekend in Indianapolis. From Indy to downtown Phoenix, Paris to Flagstaff, Booker loves doing his Finders Keepers campaigns.<\/p>\n

One of the cooler touches with this release was the packaging. The boxes looked like Big Mac containers, all done in teal to match the shoe and tie back to that Sedona McDonald\u2019s. It was a smart detail.<\/p>\n

It\u2019s another reminder of Booker\u2019s connection to Arizona. He\u2019s released shoes inspired by the red rocks of Sedona before with the Book 1 Sedona colorway<\/a>. He\u2019s done green pairs as a nod to Flagstaff, the place he calls home in the offseason. He\u2019s leaned into Arizona sunrises and sunsets too, pulling inspiration from the colors that define the state.<\/p>\n

We all have our hobbies. Devin Booker\u2019s happens to be releasing sneakers that pay tribute to the different parts of his life. And after 11 seasons in the Valley, there\u2019s no doubt he\u2019s fallen in love with the Grand Canyon State.<\/p>\n

After 11 seasons in Phoenix, Arizona clearly isn\u2019t just where he plays basketball anymore. It\u2019s become part of who he is. That connection shows up in the details, from Sedona\u2019s teal arches to the colors of Flagstaff and desert sunsets. It\u2019s thoughtful, it feels authentic, and it\u2019s another reminder that Booker\u2019s relationship with the Valley goes well beyond what happens between the lines.<\/p>\n","protected":false},"excerpt":{"rendered":"What\u2019s your go-to order when you visit McDonald\u2019s? It\u2019s one of those places we\u2019ve all been to, some…\n","protected":false},"author":2,"featured_media":748145,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3791],"tags":[7,6,2065,472,4045,604,4728],"class_list":["post-748144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-phoenix-suns","tag-basketball","tag-nba","tag-phoenix","tag-phoenix-suns","tag-phoenixsuns","tag-suns","tag-suns-news"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116665036538175174","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/748144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=748144"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/748144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/748145"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=748144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=748144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=748144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}