Golden State Warriors star Stephen Curry announced his Curry Brand has signed a new deal with Chinese sportswear giant Li Ning (2331) in a social media post Tuesday.<\/p>\n
The Chinese sportswear brand, founded by Olympic gold medal winning gymnast Li Ning, is one of the country’s biggest retailers, with more than 7,600 points of sale around Asia.<\/p>\n
“It\u2019s amazing to see how he\u2019s grown his namesake company as an athlete founder, knowing I have those same hopes and aspirations for Curry Brand,” Curry said.<\/p>\n
\tCurry did not disclose terms of the deal, including its value, but described it as a “long-term” partnership.\tThe deal includes plans to launch Curry Brand stores in China and the US, Curry said.\tLi Ning has long harboured ambitions to be a global basketball powerhouse, with previous NBA sponsorships with Dwayne Wade and Jimmy Butler.\tLi Ning did not immediately respond to a request for comment on the deal.<\/p>\n
Reuters<\/p>\n","protected":false},"excerpt":{"rendered":"Golden State Warriors star Stephen Curry announced his Curry Brand has signed a new deal with Chinese sportswear…\n","protected":false},"author":2,"featured_media":750319,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3789],"tags":[7,4500,1312,559,90862,19170,90861,1842,90864,90863,90865,4034,192,4032,3175,251,135,4033,4031,6,90866,66,30948,90860,2320],"class_list":["post-750318","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles-clippers","tag-basketball","tag-breaking-news","tag-china","tag-clippers","tag-english-daily","tag-finance","tag-free-newspaper","tag-headlines","tag-hong-kong-media","tag-hong-kong-news","tag-hong-kong-news-media","tag-la","tag-la-clippers","tag-laclippers","tag-latest-news","tag-los-angeles","tag-los-angeles-clippers","tag-losangeles","tag-losangelesclippers","tag-nba","tag-sing-tao","tag-sports","tag-standard","tag-the-standard","tag-world"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116679263091279141","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/750318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=750318"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/750318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/750319"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=750318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=750318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=750318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}