{"id":785446,"date":"2026-07-13T09:45:15","date_gmt":"2026-07-13T09:45:15","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/785446\/"},"modified":"2026-07-13T09:45:15","modified_gmt":"2026-07-13T09:45:15","slug":"dallas-mavericks-land-jpmorganchase-in-first-ever-nba-jersey-patch-partnership","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/785446\/","title":{"rendered":"Dallas Mavericks land JPMorganChase in first-ever NBA jersey patch partnership"},"content":{"rendered":"

The Dallas Mavericks<\/a> have strengthened their commercial portfolio after announcing a multi-year strategic partnership with JPMorganChase<\/a>, naming the global financial institution as the franchise\u2019s official jersey patch partner and official banking partner in a deal that combines premium sponsorship rights, fan engagement initiatives and community investment.<\/p>\n

The agreement marks JPMorganChase\u2019s first-ever NBA jersey patch partnership, underscoring the company\u2019s continued expansion in the sports sponsorship sector while securing one of the league\u2019s most prominent branding assets.<\/p>\n

Beginning with the 2026-27 NBA season, the Chase logo will feature on the upper-left chest of all four official Mavericks uniforms and across retail jerseys sold through the club\u2019s official merchandise channels. Beyond the uniform branding, Chase will receive year-round visibility at American Airlines Centre, including a dedicated Chase entrance for eligible cardholders, further integrating the brand into the team\u2019s game-day experience.<\/p>\n

The partnership also introduces a range of exclusive benefits for Chase customers, including preferred seating opportunities, ticket access, merchandise discounts, concession offers and premium hospitality experiences designed to deepen fan engagement throughout the NBA season.<\/p>\n

Mavericks CEO Rick Welts said, \u201cPartnering with JPMorganChase marks an important milestone for the future of the Dallas Mavericks. As an industry leader, Chase is at the forefront of superior client service, operational excellence and a winning culture \u2013 all principles we share. We look forward to working together to elevate our fan experience and create meaningful impact in North Texas for years to come.\u201d<\/p>\n

Peter Muriungi, South Region Market Leadership Team Chair and CEO of Digital Assets and Blockchain Solutions at Chase, added, \u201cToday marks an exciting new chapter for Chase in Dallas. The Mavericks are one of the most recognisable franchises in sports, and we\u2019re proud to partner with a team that brings people together across North Texas. As a longstanding member of the Dallas community, we look forward to creating memorable fan experiences, delivering value for our customers and investing in initiatives that help our communities thrive.\u201d<\/p>\n

Community impact forms a central pillar of the partnership. Chase will become the presenting sponsor of the Mavericks\u2019 Business Assist programme, supporting entrepreneurs and small businesses through educational resources, networking opportunities and business development initiatives. The partners have also committed to building new community basketball courts across North Texas to expand access to safe recreational spaces and encourage youth participation in the sport.<\/p>\n

For the Mavericks, the agreement adds another blue-chip partner to the franchise\u2019s commercial ecosystem while enhancing one of its most valuable sponsorship assets. For JPMorganChase, the partnership provides a high-profile platform to strengthen its presence in the rapidly growing Dallas-Fort Worth market, where it serves millions of customers and a substantial small-business community.<\/p>\n

The deal reflects the growing evolution of sports sponsorships beyond traditional branding, with financial institutions increasingly investing in integrated partnerships that combine marketing visibility, customer rewards, community programmes and long-term fan engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"The Dallas Mavericks have strengthened their commercial portfolio after announcing a multi-year strategic partnership with JPMorganChase, naming the…\n","protected":false},"author":2,"featured_media":785447,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3793],"tags":[7,686,149,4057,28483,20482,79621,166,1407,26565,6,50472],"class_list":["post-785446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas-mavericks","tag-basketball","tag-dallas","tag-dallas-mavericks","tag-dallasmavericks","tag-jp-morgan-chase","tag-jpmorgan-chase","tag-jpmorganchase","tag-mavericks","tag-national-basketball-association","tag-national-basketball-association-nba","tag-nba","tag-sponsorship"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116912031205047257","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/785446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=785446"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/785446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/785447"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=785446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=785446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=785446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}