{"id":798186,"date":"2026-07-28T22:09:30","date_gmt":"2026-07-28T22:09:30","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/798186\/"},"modified":"2026-07-28T22:09:30","modified_gmt":"2026-07-28T22:09:30","slug":"orlando-magic-win-nbas-international-strategy-award","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/798186\/","title":{"rendered":"Orlando Magic win NBA&#8217;s international strategy award"},"content":{"rendered":"<p>For the second straight year, the <a href=\"https:\/\/www.orlandosentinel.com\/2026\/07\/20\/orlando-magic-nba-las-vegas-summer-league-takeaways-analysis-jase-richardson-noah-penda-lester-quinones-dj-bakker-sean-sweeney\/\" rel=\"nofollow noopener\" target=\"_blank\">Magic<\/a> received the <a href=\"https:\/\/www.nba.com\/\" rel=\"nofollow noopener\" target=\"_blank\">NBA<\/a>\u2018s team international strategy award as part of the league\u2019s team partnership and ticket sales &amp; service awards for the 2025-26 season, it was announced Tuesday afternoon.<\/p>\n<p>The award \u201crecognizes robust, data-driven programs that support partner positioning and grow the team brand globally or in a specific international region,\u201d according to the league.<\/p>\n<p>After earning the league-wide recognition last year, the Magic executed an extensive strategy in Germany that extended far beyond <a href=\"https:\/\/www.orlandosentinel.com\/2026\/07\/20\/orlando-magic-nba-las-vegas-summer-league-takeaways-analysis-jase-richardson-noah-penda-lester-quinones-dj-bakker-sean-sweeney\/\" rel=\"nofollow noopener\" target=\"_blank\">Orlando<\/a>\u2018s regular-season game against the Grizzlies in Berlin. The multi-phase approach included \u201can in-market summer tour, an immersive fan hub called \u2018Magic Kiez,\u2019 youth basketball clinics, business summits, watch parties, and integrated activations with multiple partners across Germany,\u201d the team said.<\/p>\n<p>The 2025-26 NBA team partnership and ticket sales &amp; service awards collectively \u201ccelebrate teams who display creativity, innovation and excellence across fan engagement, partnerships, social impact and ticket sales,\u201d the league said.<\/p>\n<p>All 30 teams were invited to submit for each category of the Team Partnership and Ticket Sales &amp; Service Awards, and the winners were chosen by a finalist committee comprised of team and league executives, according to the league.<\/p>\n<p>\u201cThe innovation, creativity and strategic thinking NBA teams demonstrate every day continue to raise the bar for the sports industry while creating deeper connections with fans in their communities and around the world,\u201d NBA executive vice president and head of team marketing and business operations Jonathan Tillman said in a statement.\u00a0 \u201c\u2026 Our teams are finding new ways to grow their businesses and deliver exceptional experiences for fans on a global basis.\u201d<\/p>\n<p>2025-26 NBA Team Partnership and Ticket Sales &amp; Service Award winners:<\/p>\n<p>International Strategy Award: Orlando Magic<br \/>\nPartnership of the Year Award and NBA Premium Experience of the Year Award: Cleveland Cavaliers<br \/>\nPartnership Innovation Award: LA Clippers<br \/>\nSocial Impact &amp; Inclusion Award: Philadelphia 76ers<br \/>\nNew Sales Campaign of the Year Award: Detroit Pistons<br \/>\nMembership Program of the Year Award: Charlotte Hornets<br \/>\nAI Studio Honorees: Houston Rockets and New Orleans Pelicans<\/p>\n<p>Jason Beede can be reached at <a href=\"https:\/\/www.orlandosentinel.com\/2026\/07\/28\/orlando-magic-nba-international-strategy-award-winner-germany\/mailto:jbeede@orlandosentinel.com\" rel=\"nofollow noopener\" target=\"_blank\">jbeede@orlandosentinel.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"For the second straight year, the Magic received the NBA\u2018s team international strategy award as part of the&hellip;\n","protected":false},"author":2,"featured_media":798187,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3779],"tags":[7,165,48,6,47,76,3883,1412,80939,66],"class_list":["post-798186","post","type-post","status-publish","format-standard","has-post-thumbnail","category-orlando-magic","tag-basketball","tag-latest-headlines","tag-magic","tag-nba","tag-orlando","tag-orlando-magic","tag-orlandomagic","tag-social","tag-social-sports","tag-sports"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116999891424980413","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/798186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=798186"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/798186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/798187"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=798186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=798186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=798186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}