NetsDaily<\/a>. \u201cSo it happens that this year, that team is in the same city. It doesn\u2019t make us feel very good. It irates our fan base and it is embarrassing.\u201d<\/p>\nThe contrast between the two New York teams couldn\u2019t have been much greater last season.<\/p>\n
While the Knicks finished the job and celebrated in front of more than two million people at their championship parade through Manhattan, Brooklyn went 20-62, posted the NBA\u2019s third-worst record and missed the playoffs for a third consecutive season.<\/p>\n
But Tsai isn\u2019t allowing the Knicks\u2019 success to push the Nets into changing their long-term approach.<\/p>\n
\u201cBut in business or in competition \u2014 in sports, or in anything \u2014 you shouldn\u2019t let the embarrassment factor affect how you perform. \u2026 [We] had a plan and we\u2019re rebuilding, and I think right now we are on a positive trajectory. So it doesn\u2019t change my thinking at all,\u201d Tsai added.<\/p>\n
Interestingly, other members of the Nets organization see an opportunity in the Knicks\u2019 success.<\/p>\n
Brooklyn Sports & Entertainment chief financial officer Peter Stern believes the increased attention on basketball throughout New York could ultimately benefit the Nets.<\/p>\n
\u201cWe think about mostly just tailwinds,\u201d Stern told CFO Magazine. \u201cWe want more people loving basketball, and the Knicks\u2019 championship \u2014 or I should say, even their deep playoff runs previously \u2014 really activated many dormant fans.<\/p>\n
\u201cFans got to engage with it and appreciate this special thing called the NBA in a different way. \u2026 This year, there were plenty of folks around New York who maybe weren\u2019t basketball fans who ended up at a watch party or engaged in some way, shape or form with the playoffs. That\u2019s a great thing for us as the Nets and Liberty continue to grow in Brooklyn.\u201d<\/p>\n
Brooklyn\u2019s rebuild will continue with another young roster in 2026-27, including No. 6 pick Mikel Brown Jr.<\/p>\n
READ MORE: Tyrese Haliburton Calls Out NBA Schedule Over Return<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Brooklyn Nets owner Joe Tsai admitted watching the Knicks capture their first championship in 53 years was \u201cembarrassing\u201d…\n","protected":false},"author":2,"featured_media":815530,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3767],"tags":[7,670,247,3803,228,6,671,67],"class_list":["post-815529","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn-nets","tag-basketball","tag-brooklyn","tag-brooklyn-nets","tag-brooklynnets","tag-featured","tag-nba","tag-nets","tag-news"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/117120946936789967","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/815529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=815529"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/815529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/815530"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=815529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=815529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=815529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}