Pepsi is commemorating the New York Knicks\u2019 historic NBA Championship with a new limited-edition packaging and promotional campaign ahead of the 2026-2027 season.\u00a0<\/p>\n
The campaign asserts that \u201cChampions Deserve Pepsi\u201d and will feature out-of-home advertising throughout the Tri-State area featuring fan imagery from last season\u2019s Finals.\u00a0<\/p>\n
The company teamed with the Knicks\u2019 legendary point guard John Starks to unveil the packaging, which also includes QR codes where fans can enter sweepstakes to win Knicks tickets.\u00a0<\/p>\n
In addition to the out-of-home advertising and limited-edition packaging, Pepsi is giving 94 fans a chance to visit Madison Square Garden. (The 94 is a nod to the team\u2019s 94-90 game 5 victory that secured the championship.)<\/p>\n
\u201cThe fans have inspired this campaign from the beginning,\u201d said Gustavo Reyna, vice president of marketing for Pepsi, in a statement. \u201cEvery step of the way, we\u2019ve seen how they were showing up for the Knicks and found new ways to show up for them. Champions Deserve Pepsi is the next expression of that, celebrating an incredible championship and the New Yorkers who were there for it.\u201d<\/p>\n
The \u201cChampions Deserve Pepsi\u201d campaign is a follow-up to the brand\u2019s \u201cFans Deserve Pepsi\u201d campaign that featured a collector-can scavenger hunt across Manhattan\u2019s five boroughs and an outdoor effort that featured photos of Knicks fans across New York.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi is commemorating the New York Knicks\u2019 historic NBA Championship with a new limited-edition packaging and promotional campaign…\n","protected":false},"author":2,"featured_media":852271,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3768],"tags":[7,304,6,1136,191,3810,3806],"class_list":["post-852270","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-knicks","tag-basketball","tag-knicks","tag-nba","tag-new-york","tag-new-york-knicks","tag-newyork","tag-newyorkknicks"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/117394365691238685","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/852270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=852270"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/852270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/852271"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=852270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=852270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=852270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}