{"id":854821,"date":"2026-10-09T16:21:20","date_gmt":"2026-10-09T16:21:20","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/854821\/"},"modified":"2026-10-09T16:21:20","modified_gmt":"2026-10-09T16:21:20","slug":"philadelphia-set-for-strong-business-boom-from-76ers-lebron-james","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/854821\/","title":{"rendered":"Philadelphia set for strong business boom from 76ers, LeBron James"},"content":{"rendered":"<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"CAMDEN, NJ - SEPTEMBER 28: LeBron James #23 of the Philadelphia 76ers in the locker room during NBA media day on September 28, 2026 at the Philadelphia 76ers Training Complex in Camden, New Jersey. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and\/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2026 NBAE (Photo by Jim Poorten\/NBAE via Getty Images)\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.rawchili.com\/nba\/wp-content\/uploads\/2026\/10\/BJDS5HJM2NCLRL2HXSMG5DWPOQ.jpg\"  width=\"800\" height=\"639\"\/>Business owners in the Philadelphia region are \u201canticipating a revenue boost\u201d with LeBron James donning a 76ers uniform. NBAE via Getty Images <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Business owners in the Philadelphia region are \u201canticipating a revenue boost\u201d with F LeBron James <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/29\/lebron-effect-sends-sponsorship-demand-surging-for-76ers\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/29\/lebron-effect-sends-sponsorship-demand-surging-for-76ers\/\">donning a 76ers uniform<\/a> this season, according to John George of the PHILADELPHIA BUSINESS JOURNAL. More money \u201cwill be spent in the area\u201d as James plays for Philadelphia \u201cin search of another title.\u201d The Sixers and owner Harris Blitzer Sports &amp; Entertainment \u201cstand to be the biggest beneficiaries.\u201d The payoff \u201ccame quickly with an <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/22\/76ers-fans-see-higher-ticket-prices-tighter-resale-rules-after-star-additions\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/22\/76ers-fans-see-higher-ticket-prices-tighter-resale-rules-after-star-additions\/\">immediate surge in ticket<\/a> and <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/08\/26\/76ers-capitalize-on-lebron-brown-buzz-with-retail-event\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/08\/26\/76ers-capitalize-on-lebron-brown-buzz-with-retail-event\/\">merchandise sales<\/a> and has continued to grow with new corporate partnerships.\u201d Then the Sixers inked a patch deal with <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/28\/76ers-ink-jersey-patch-deal-with-bloom-energy\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/28\/76ers-ink-jersey-patch-deal-with-bloom-energy\/\">Bloom Energy<\/a>. Harris Blitzer Sports &amp; Entertainment CEO Tad Brown said that when James signed with the team, \u201cit just became this detonated atomic energy that has come into the market.\u201d An analysis by Playfly Sports estimates television and streaming viewership of Sixers games \u201cwill increase 81% this season.\u201d Playfly projects the anticipated rise in TV viewership \u201cwill yield a 115% jump in rates for advertising deals, which are typically sold on a quarterly or annual basis, for the upcoming season.\u201d Playfly estimates that rates for new Sixers partnerships or renewals \u201care likely to rise by 51%\u201d (<a href=\"https:\/\/www.bizjournals.com\/philadelphia\/news\/2026\/10\/08\/lebron-james-76ers-business-economic-impact.html\" target=\"_blank\" rel=\"nofollow noopener\">PHILADELPHIA BUSINESS JOURNAL, 10\/8<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Business owners in the Philadelphia region are \u201canticipating a revenue boost\u201d with LeBron James donning a 76ers uniform.&hellip;\n","protected":false},"author":2,"featured_media":854822,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3769],"tags":[679,7,6,678,207,3817],"class_list":["post-854821","post","type-post","status-publish","format-standard","has-post-thumbnail","category-philadelphia-76ers","tag-76ers","tag-basketball","tag-nba","tag-philadelphia","tag-philadelphia-76ers","tag-philadelphia76ers"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/117411872045899629","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/854821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=854821"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/854821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/854822"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=854821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=854821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=854821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}