{"id":857380,"date":"2026-10-12T22:57:31","date_gmt":"2026-10-12T22:57:31","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/857380\/"},"modified":"2026-10-12T22:57:31","modified_gmt":"2026-10-12T22:57:31","slug":"orlando-magic-extend-partnership-with-walt-disney-world","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/857380\/","title":{"rendered":"Orlando Magic extend partnership with Walt Disney World"},"content":{"rendered":"<p>The <a href=\"https:\/\/www.orlandosentinel.com\/2026\/10\/12\/orlando-magic-cleveland-cavaliers-cavs-desmond-bane-jase-richardson-nba-preseason-sean-sweeney\/\" rel=\"nofollow noopener\" target=\"_blank\">Orlando Magic<\/a> and <a href=\"https:\/\/www.orlandosentinel.com\/2026\/10\/06\/disney-world-raises-prices-of-annual-passes-tickets\/\" rel=\"nofollow noopener\" target=\"_blank\">Walt Disney World<\/a> are extending their community sponsorship agreement and NBA jersey branding deal, the team shared Monday.<\/p>\n<p>Walt Disney World first became a \u201cChampions of the Community\u201d sponsor of the Magic in 2010 and later became the team\u2019s jersey sponsor in 2017.<\/p>\n<p>By extending the agreement, the Disney brand will remain on Magic uniforms and \u201ccontinue to tie the two together on the global stage, while also strengthening the collective commitment to the Central Florida community,\u201d according to the team.<\/p>\n<p>\u201cThe Magic are thrilled to extend our longstanding relationship with Walt Disney World,\u201d Magic president of business operations <a href=\"https:\/\/www.orlandosentinel.com\/2026\/09\/22\/orlando-magic-omyf-youth-foundation-grant-program-dan-devos-alex-martins-central-florida-nba\/\" rel=\"nofollow noopener\" target=\"_blank\">Charlie Freeman<\/a> said in a statement. \u201cAs two Orlando-born organizations, this continues our 16-year COTC relationship putting the community at the heart of what we do. We\u2019re honored to represent our great city and look forward to creating more magic for Central Florida.\u201d<\/p>\n<p><a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/12\/magic-walt-disney-world-to-extend-sponsorship-agreement\/\" rel=\"nofollow noopener\" target=\"_blank\">Sports Business Journal<\/a> first reported the extension of the partnership.<\/p>\n<p>In celebration of the sponsorship announcement, Disney and the Magic also unveiled the newly redesigned Walt Disney World Atrium at Kia Center during an event Monday.<\/p>\n<p>The new look features\u00a0updated artwork and advanced projection technology that will \u201ctransform the space throughout Magic games and all events at the venue, creating a dynamic and immersive guest experience,\u201d according to the team.<\/p>\n<p>\u201cFor years, Walt Disney World and the Orlando Magic have brought people together through shared experiences and a deep commitment to Central Florida,\u201d Walt Disney World president <a href=\"https:\/\/disneyexperiences.com\/profile\/joe-schott\/\" rel=\"nofollow noopener\" target=\"_blank\">Joe Schott<\/a> said in a statement.<\/p>\n<p>\u201cThe reimagined Walt Disney World Atrium builds on that partnership, creating a vibrant new welcome for fans and an experience that feels distinctly Orlando.\u201d<\/p>\n<p>Jason Beede can be reached at <a href=\"https:\/\/www.orlandosentinel.com\/2026\/10\/12\/orlando-magic-walt-disney-world-partnership-charlie-freeman-joe-schott-nba-kia-center\/mailto:jbeede@orlandosentinel.com\" rel=\"nofollow noopener\" target=\"_blank\">jbeede@orlandosentinel.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Orlando Magic and Walt Disney World are extending their community sponsorship agreement and NBA jersey branding deal,&hellip;\n","protected":false},"author":2,"featured_media":857381,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3779],"tags":[7,165,48,6,47,76,3883,1412,80939,66],"class_list":["post-857380","post","type-post","status-publish","format-standard","has-post-thumbnail","category-orlando-magic","tag-basketball","tag-latest-headlines","tag-magic","tag-nba","tag-orlando","tag-orlando-magic","tag-orlandomagic","tag-social","tag-social-sports","tag-sports"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/117430415753823694","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/857380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=857380"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/857380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/857381"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=857380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=857380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=857380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}