Playfly Sports will lead both the Clippers\u2019 local and national ad sales this season, its first all-encompassing NBA partnership and a follow-up to similar hybrid deals with MLB\u2019s Cubs, Guardians, Rockies and Twins.<\/p>\n
Playfly has long represented the Clippers for only national sales. But — with the franchise about to execute a one-year direct-to-distributor local TV deal, a partial-OTA package on Nexstar\u2019s KTLA-5 and reprise ClipperVision for streaming — Playfly will handle their entire 2026-27 portfolio. The now-defunct Main Street Sports Group handled the team\u2019s local ad sales last season.<\/p>\n
\u201cWe have a big office in L.A.,\u201d said Nick Cartan, Managing Director and Head of Media for Playfly Sports. \u201cWe have a great relationship with the Clippers. We\u2019re already calling on all of these clients because we\u2019re representing L.A. clientele nationally. It\u2019s just a natural way to extend our national rights into local capabilities and a close relationship between our two organizations.\u201d<\/p>\n
Cartan said Playfly Sports \u201cwill hire dedicated resources\u201d as part of the collaboration, somewhat similar to what it\u2019s done with its four MLB franchises. In Chicago, Cleveland, Denver and Minnesota, he said, the company has hired staffers to sell exclusively for local, while it continues to sell nationally. The local staffs in those four cities also lean into Playfly\u2019s national sales force for contacts and data.<\/p>\n
The Clippers\u2019 broadcasts are expected to be produced by the NBA\u2019s in-house broadcast group, as the league begins prepping for its aggregated hub in 2027-28<\/a>. Playfly Sports is a likely candidate to handle ad sales for the league\u2019s hub, whether it is housed by YouTube, Amazon, DAZN or ESPN. That\u2019s why Playfly\u2019s one-year local\/national deal with the Clippers could extend beyond this season. <\/p>\n Playfly Sports is also expected to assist DAZN with ad sales in 2026-27, considering DAZN will control most of the inventory for four out of its five exclusive NBA franchises: the Cavs<\/a>, Grizzlies, Pacers<\/a> and T\u2019Wolves<\/a>. The Spurs — DAZN\u2019s fifth exclusive team<\/a> — requested to control their own inventory, although the Spurs are airing 22 of their DAZN games free over the air.<\/p>\n","protected":false},"excerpt":{"rendered":"Playfly Sports will lead both the Clippers\u2019 local and national ad sales this season, its first all-encompassing NBA…\n","protected":false},"author":2,"featured_media":840531,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3789],"tags":[7,559,4034,192,4032,251,135,4033,4031,6,100922],"class_list":["post-857786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles-clippers","tag-basketball","tag-clippers","tag-la","tag-la-clippers","tag-laclippers","tag-los-angeles","tag-los-angeles-clippers","tag-losangeles","tag-losangelesclippers","tag-nba","tag-playfly-sports"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/117433246949693522","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/857786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=857786"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/857786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/840531"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=857786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=857786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=857786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}