According to CBS Sports, the matchup earned 24.904 million viewers. The game’s audience figure peaked at 30 million viewers. Cowboys-Ravens was one of the most entertaining games on the NFL’s Week 3 slate, ending with a 34-31 victory for Baltimore.
The NFL spent much of the week promoting its first game at Rio’s Maracanã Stadium. Some wondered if the stadium’s playing surface was fit to handle an NFL contest. The field ultimately held up well as the Cowboys and Ravens put on a thriller.
The NFL is holding nine international games this season. Next up on its schedule is a meeting between the Colts and Commanders on Sunday at Tottenham Hotspur Stadium in London.