Jay-Z has reportedly picked himself to perform the Super Bowl halftime show when the big game takes place at SoFi Stadium in Los Angeles on Feb. 14, 2027, according to Puck.
The Brooklyn rap icon — who is the decision-maker for Super Bowl halftime talent after his entertainment company Roc Nation reached an agreement with the NFL in 2019 — has long been a more compelling option than Miley Cyrus and Justin Bieber, both of whom were in talks for the gig, multiple sources told the outlet.
Jay-Z, who has yet to address the report, will hit the stage to perform two shows Friday and Saturday at SoFi Stadium, where he could announce the Super Bowl halftime news.
Jay-Z poses at the Met Gala in New York City on May 4, 2026. REUTERS
Bieber, who headlined Coachella in April, and Harry Styles were Roc Nation’s frontrunner picks for the halftime show in September, per TMZ.
Jay-Z has never performed at the Super Bowl.
Beyonce, his wife and the mother of their three children, headlined the halftime show at Super Bowl 2013 in New Orleans, Louisiana — and she returned as a special guest alongside Bruno Mars during Coldplay’s headlining performance atSuper Bowl 2016 in Santa Clara.
Jay-Z, a 25-time Grammy winner, hasn’t released an album since 2017’s “4:44,” which went double-platinum.
Miley Cyrus performs onstage at Bass Persuades Live at Hollywood Bowl in Los Angeles, California, Friday, October 16, 2026. Kevin Mazur/Getty Images for Live Nation
In August, Roc Nation publicly dismissed speculation that Jay-Z had completed a new album.
“‘Album done’ … Fake news,” Roc Nation shared in a message on Instagram Stories at the time, as seen in screen-grabs online.
It came after music executive Ray Daniels claimed on his podcast that Jay-Z’s follow-up to “4:44” was “completely done,” adding that a source confirmed the record was pending potential brand partnerships, according to Hypebeast.
Justin Bieber performs on the Coachella Stage during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif., Sunday, April 12, 2026. Getty Images for Coachella
Hov’s many chart topping hits have carried through the test of time.
The 56-year-old is also fresh off a successful 2026 run of live shows.
In July, his two sold-out concerts at Yankee Stadium brought in $42 million — and he took home $12 million for a sold-out show in Paris last month, per Puck.
Jay-Z, who founded Roc Nation in 2008, and NFL commissioner Roger Goodell extended their deal in 2024 for another five years.
Their 2019 partnership agreed on the NFL bringing in Roc Nation to enhance the league’s live game experiences and lead social justice initiatives.