Soaring high-kicks and star-spangled uniforms — the second season of America’s Sweethearts: Dallas Cowboys Cheerleaders is fast approaching.
Last year when the show debuted, longtime director Kelli Finglass described Netflix’s take on the squad as “very intimate” in an Entertainment Tonight interview.
If the trailer released Wednesday is any indicator, season two, which premieres June 18, will follow a similar course.
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Directed by Greg Whiteley (Cheer), the docuseries shows the 2024-25 team from auditions and training camp through the NFL season. Their journey is documented over seven episodes.
At the beginning of the trailer, the dancers sit criss-cross, munching on pizza and musing about each other’s future nuptials.
The upbeat music then takes a dramatic turn. “We all do crazy things in order to be here,” says an off-screen voice-over (presumably from a cheerleader). Finglass is shown teary-eyed at one point, as she appears to talk about the emotional toll of creating the roster.
In the trailer, one dancer mentioned working three jobs — four if DCC is included. The cheerleaders’ wages have long been the subject of scrutiny and speculation.
It remains unclear exactly how much they make, but during the last season of the show, former dancer Katherine Puryear compared her compensation to that of a substitute teacher or full-time Chick-fil-A employee.
Charlotte Jones, executive vice president of the Cowboys, lightly broached the topic that season.
“There’s a lot of cynicism around pay for NFL cheerleaders, as there should be. They’re not paid a lot. But the facts are that they actually don’t come here for the money. They come here for something that’s actually bigger than that to them,” she said.
Dancer Armani Latimer also appeared in the trailer. She went viral last fall for performing without a wig at a Cowboys game. She was raising awareness for alopecia, a hair loss condition she was diagnosed with at the age of 12.
The Netflix series is not the first time the cheer franchise has offered the public a behind-the-scenes look into its operations.
The squad was the focus of the CMT series Making the Team, which ran from 2006 to 2021.
The cheerleaders also hit the road recently for a statewide tour during which they staged live auditions, including at Fair Park. Audience members were able to vote on a dancer to send to the final round of tryouts in Frisco.
Maybe one of those women will make it onto the third season of the Netflix show (if it’s renewed).
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