Mark those calendars. The Dallas Cowboys will be appointment television weeks before the 2025 regular season even kicks off.
America’s Team: The Gambler and His Cowboys, a new docuseries focusing on Jerry Jones and his ownership of the most valuable sports franchise on the planet will premiere on Netflix on Tuesday, Aug. 19, the streaming platform announced Wednesday.
Originally planned to be a 10-part series, the project will feature content from NFL Films, some of which has never been seen before. The 45-minute episodes promise to highlight many Cowboys notables, including Troy Aikman, Emmitt Smith, Michael Irvin, Deion Sanders, Jimmy Johnson, and Barry Switzer.
The first installment of the series will come just a few nights after the team’s second preseason game versus the Baltimore Ravens.
Jones’s daughter and Cowboys chief brand officer Charlotte Jones will serve as one of multiple executive producers of the series, a venture between the National Football League and Skydance Sports.
Based on the first promotional image and tagline of “The Cowboys you know, the truth you don’t,” expect a heavy dose of flashbacks to the early days of Jones’s ownership and the building of the dynasty teams in the early- to mid-’90s. While many of the stories from head coach Jimmy Johnson’s tenure have become infamous Cowboys lore, the series will no doubt uncover more than a few revelations that only add to the legend.
Netflix is already rolling out the second season of America’s Sweethearts: Dallas Cowboys Cheerleaders beginning June 18.
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This article originally appeared on Cowboys Wire: Netflix series on Cowboys’ Jerry Jones gets August premiere date