Bills Mafia Hopes Josh Allen WR Can Move From 'Trash' To No. 1 Target

Bills Mafia Hopes Josh Allen WR Can Move From ‘Trash’ To No. 1 Target originally appeared on Athlon Sports.

Buffalo Bills receiver Keon Coleman didn’t have the rookie season he or the franchise envisioned, with injuries and poor form resulting in so-so output.

Keon would finish with 556 yards and four touchdowns from just 29 receptions as he struggled to find his place in Joe Brady’s offense.

And now, he enters Year 2, Coleman knows that he must show an uptick in performance, and he is determined to do just that.

Calling his rookie season “trash,” Keon will look to take his game up a level and develop into a trusted weapon for Josh Allen…and answer the receiver questions too.

Buffalo Bills wide receiver Keon Coleman© Gregory Fisher-Imagn Images

All offseason, we have heard about the “need” for Buffalo to add another weapon for Allen, despite the limited salary cap, and despite the signings of Joshua Palmer, Elijah Moore, and Laviska Shenault Jr.

But, Bills Mafia has the right to ask, what if Coleman has the type of year that makes him the No. 1 receiver?

Granted, with Khalil Shakir, Curtis Samuel, and Palmer as the other weapons, Keon might find it hard to get the necessary targets…but he’s more than willing to take them.

A solid start to his second offseason has caught the attention of his coaching staff and Josh Allen, who have taken notice of the physical receiver using last year’s “failures” as fuel to stoke his fire in 2025.

Many think the Bills need another weapon for Allen, but a fully fit and confident Coleman has shown he can be a menace when given the opportunity (four rec, 125-yard game vs. Titans).

If, and this is a big if, Coleman has the type of season he wants, he might just emerge as the No. 1 receiver Buffalo has “needed” since last year.

This story was originally reported by Athlon Sports on Jun 23, 2025, where it first appeared.

Bills Mafia Hopes Josh Allen WR Can Move From ‘Trash’ To No. 1 Target

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