Senior Bowl is making more changes ahead of the next draft cycle

🚨 Big News from Mobile! 🚨

We’re proud to welcome @PaniniAmerica as the official title sponsor of the Senior Bowl — the premier college all-star game for future NFL stars. 🏈🔥

Panini is the world’s leader in licensed sports collectibles, and now they’re teaming up with us to… pic.twitter.com/8zcoloWphd

— Panini Senior Bowl (@seniorbowl) June 24, 2025

The Senior Bowl is going to look a little different in 2026. The annual all-star game and critical stop on the NFL Draft scouting calendar has a new title sponsor.

Panini America has taken over as the title sponsor for the game, which takes place every year in Mobile, Alabama. The trading card company replaces Reese’s, who has been the Senior Bowl sponsor for several years.

The Senior Bowl changed leadership earlier this offseason as well, with director Jim Nagy moving to the Oklahoma Sooners football program.