The Salvation Army is in Kerrville, providing warm meals, comfort, and care to those in need. [Photo: Salvation Army]

North Texas organizations are stepping up to aid in the search, rescue, and relief efforts amid the massive and tragic flooding in the state’s Hill Country.

The Dallas Cowboys donated $500,000 in disaster relief and noted it was standing “side by side” of the response provided by the Salvation Army, a longtime team partner.

For its part, The Salvation Army said that following its immediate response efforts that began Friday, July 4, it has “significantly expanded” its emergency disaster services across Central Texas. The move follows deadly flash flooding that has devastated communities in Kerrville and San Angelo. The nonprofit is providing food, hydration, and emotional and spiritual support services in all impacted communities.

The Salvation Army feeding unit on the ground in Kerrville, serving meals and offering hope to neighbors impacted by the flooding. [Photo: Salvation Army]

“Communities across Central Texas are reeling from unimaginable loss and we are heartbroken by the scope of this tragedy,” Commissioner Merle Heatwole, national commander of The Salvation Army, said in a statement. “In the face of overwhelming loss, The Salvation Army is committed to being a constant presence, offering not just physical support, but also a listening ear, a shoulder to cry on, and a reminder that no one is alone in this.”

As of earlier today, the nonprofit said it has served 2,670 meals, provided 16,265 drinks, distributed 3,726 snacks, and handed out 87 clean-up kits and 131 hygiene kits in the disaster areas.

If you’d like to donate to the Salvation Army’s Hill Country relief efforts, you can go here. 

Others stepping up too

Many North Texas companies have stepped up to help through other nonprofit organizations. 

Vistra, a leading Fortune 500 integrated retail electricity and power generation company based in Irving, said it’s contributing $500,000 to organizations on the front lines. “This includes funding to the Community Foundation of the Texas Hill Country, local nonprofits providing essential services, and additional funding to Vistra’s longstanding Energy Aid program to help residents with electricity bills during this challenging time,” the company said.

Associa Cares, the charitable affiliate of Dallas-based property management firm Associa, announced that it’s earmarking $100,000 in disaster relief funds to assist individuals and families impacted by the flash flooding across Central Texas.

“This tragedy has impacted countless lives and left a deep scar on communities throughout Central Texas,” Associa Chairman and CEO John Carona said in a statement. “Through Associa Cares, we’re committed to helping residents rebuild not just their homes, but their hope.”

Another North Texas company helping out is Fort Worth convenience store operator Yesway, which pledged a $100,000 donation to the Community Foundation of the Texas Hill Country’s Kerr County Flood Relief Fund. The company said that now through July 31, 2025, donations of $1, $5, $10, or more can be made at the register in any Yesway or Allsup’s store.

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