GREEN BAY, Wis. – The 2025 NFL Draft in Green Bay surpassed economic expectations, according to a study Experience Green Bay Inc. released on Wednesday.
By the numbers:
Sportsimpacts conducted the study, which found the economic impact in Brown County was $72.9 million – more than $50 million greater than the original $20 million projection.Â
FREE DOWNLOAD: Get breaking news alerts in the FOX LOCAL Mobile app for iOS or Android
Statewide, the total economic impact reached $104.7 million. The initial projection was $94 million.
Approximately 600,000 people attended the three-day event in April. The NFL initially projected 240,000 attendees.Â
“We do have the best fans in the NFL. Our fans showed up and surpassed all attendance projections, and we had record crowds throughout all the three days,” said Gabrielle Valdez, Packers vice president of marketing.
The 2025 NFL Draft in Green Bay was also the second-most watched draft in league history.Â
SIGN UP TODAY: Get daily headlines, breaking news emails from FOX6 News
The Sportsimpacts study also revealed:
31% of attendees were from outside Wisconsin.24% of attendees paid for overnight lodging (with 29% staying in Brown County and 21% in Outagamie County).More than 83% of out-of-state visitors were first-time Green Bay travelers.Over 50% of attendees were either Brown County residents or day-commuters.This event had the largest percentage of non-local visitors staying with local family or friends (21.4%) in Sportsimpacts’ 25 years of consulting-highlighting the regional draw and “homecoming” effect for Packers fans. 
The Source: The information in this post was provided by Experience Greater Green Bay Inc. and Sports Impact.Â