The Atlanta Falcons kick-started this year's HBCU Fellows Program by having the students participate in Atlanta Habitat for Humanity’s “A Brush with Kindness” projectThe Atlanta Falcons kick-started this year’s HBCU Fellows Program by having the students participate in Atlanta Habitat for Humanity’s “A Brush with Kindness” project Credit: Photo courtesy of the Blank Family of Businesses

The Atlanta Falcons officially launched the 2025 iteration of its HBCU Fellows Program by welcoming the 14 participating students from Morehouse College, Spelman College and Clark Atlanta University.

Now in its third year, the eight-week paid fellowship gives students from Atlanta’s Historically Black Colleges and Universities the opportunity to gain hands-on career experience across various sectors.

According to a release, this year’s cohort will engage in areas such as photography, stadium production, sports technology, brand communications and more, all of which are offered by AMB Sports and Entertainment (AMBSE), the parent organization of the Falcons.

“The HBCU Fellowship Program represents our long-term commitment to creating access into the sports and entertainment industry, and that means investing in students who reflect the diversity and excellence of our city,” said Latonda Henderson, chief diversity, equity and inclusion officer for AMBSE. 

As part of the experience, the 2025 class commenced this year’s program by participating in a volunteer activity called “A Brush with Kindness.”

“A Brush with Kindness” is an Atlanta Habitat for Humanity initiative that “provides exterior home preservation services like painting and pressure washing for those who may be unable to handle these tasks themselves due to age, disability or financial constraints,” said a release.

“Kicking off the season in service alongside the fellows and program alumni powerfully illustrates how impactful partnerships unite to support and uplift our community,” said Henderson. “Exposing the fellows to meaningful service opportunities like this embodies our core value of ‘Give Back to Others’ and highlights the importance of ensuring accessibility and inclusion.”

The day of service is part of a curriculum that includes mentorship from the Atlanta Falcons and Wells Fargo (finance company), visiting the National Football League’s headquarters in New York, as well as working on a capstone project.