East Rutherford, N.J. – Building off the success of “Giants Lounge”, presented by Cadillac, the Giants Gameday Creator Suite, the team announced the launch of their first-ever Training Camp Creator Series, presented by Starter.
The creators who span across comedy, gaming, music, and lifestyle will be given an all-access pass at each public Training Camp practice at the Quest Diagnostics Training Center. Creators will have the opportunity to engage with fans during practice and then spend one-on-one time with select players to co-create content across both Giants social media channels and the creators’ platforms.
“Collaborating with creators is a key pillar of our overall marketing strategy, aimed to blur the lines between sports and entertainment” said Nilay Shah, Senior Vice President, Marketing & Brand Strategy. “Each creator in this inaugural class is known for pushing creative boundaries and we look forward to aligning our brand with their dynamic perspective on social-first content creation.”
Fans following from home can engage through exclusive behind-the-scenes coverage that brings them closer to the players off the field, and the overall training camp experience.
Creators participating in the inaugural series include:
Daniela Mora
Eli Mack
Hulett Brothers
Jay Mula
Jazzy
Jerseyy Joe
Scarlotta Twins
Shiggy
Sidetalk
Sports.Ish
Fans looking to attend Training Camp practices can get free tickets by visiting Giants.com/TrainingCamp.