GREEN BAY — The Green Bay Packers’ renovated home locker room really is a sight to behold.

From the brightly illuminated shelves for helmets and built-in fans to cool and freshen their gear, to the posh leather seats that fold down to reveal each locker’s contents, to the tricked-out in-locker technology and big-screen wall-mounted televisions everywhere you turn, to the high-resolution graphics and photos on video screens that have replaced the old-school name plates to identify each locker’s owner, to the spa-style multi-directional showers that, players were loving every inch of their new digs.

After an offseason-long remodeling job, their home away from home — unveiled by head coach Matt LaFleur on the eve of Wednesday’s first practice of training camp — delivered nothing but ooh-and-ahh five-star reviews.

“I mean,” quarterback Jordan Love said, “it’s beautiful.”

LaFleur had gone to painstaking lengths, though, to make sure all the players got their first look at the locker room at the same time. And once they did, he delivered a message that, he hopes, will mean more to them than being ensconced in such lavish surroundings.

“It’s nice, but like I told our guys, it gives us zero wins. Nothing’s changing with that football field,” LaFleur said. “Although it is a great luxury, I just want our guys to understand that.

“I told them yesterday, ‘We’ve got all these sexy facilities, but understand: There’s nothing sexy about the process. It takes a lot of hard work, dedication, sacrifice, pain to get to where you want to go.’

“Hopefully at the end of it, there’s a payoff.”

All throughout the NFL, hope springs eternal each summer when training camp opens. Even downtrodden franchises allow themselves to dream big, even if reality is lurking right around an early-season corner to smack them down.

The Packers, however, are convinced they truly have the talent to reach Super Bowl LV and, perhaps, bring home to Lambeau Field the historic franchise’s 14th world championship — and first since the 2010 team won Super Bowl XLV a decade and a half ago.

Now, the 2025 team is coming off a somewhat misleading season in which the Packers went 11-6 but an anemic 1-5 in the NFC North and 0-6 (including their NFC first-round playoff loss) against the three teams — the Detroit Lions, Minnesota Vikings and Philadelphia Eagles — to finish with a better regular-season record than they did.

And yet, as the work began in earnest on Wednesday at Ray Nitschke Field, it was obvious that LaFleur’s messaging as he stood in the middle of the G-logoed carpet had gotten through to his not-as-young-as-they-used-to-be players.

We have what it takes to win it all. But we have a lot of work to do first.

“It’s definitely time,” Love acknowledged. “Ever since I’ve been here, we’ve been a team that’s done well in the regular season. I think that’s the standard here. We’ve got to go win those games, [with] a big emphasis on the NFC North.

“Obviously last year was our worst year in the NFC North. It starts there. It starts with going out and winning those games against the NFC North teams. And once you get into the postseason, those are the games that matter.

“When that postseason rolls around there’s no second chances. There’s no do-overs.

“We’re definitely trying to take that next step. That’s the focus and the goal that we talk about every day.”

Added wide receiver Mecole Hardman, who won three Super Bowls with the Kansas City Chiefs, including catching the game-winning overtime touchdown from Patrick Mahomes in Super Bowl LVIII: “If you look at it on paper. The way we work here, the standard, the culture that’s here, I think it’s all in front of us. Just now, we’ve got to do it.”

The Super Bowl talk is a direct offshoot of general manager Brian Gutekunst exhortation after the Packers’ season-ending playoff loss to the Eagles that they needed to “ramp up our sense of urgency” and that it was “time we started competing for championships.”

Although Gutekunst chided reporters on Wednesday for the way that quote went viral — I know you guys made a lot about that comment,” he said with a smirk — the GM did not back down from it six months later. Instead, he emphasized the amount of effort that would be required to make it a reality.

“I think we’ve got a lot of talented guys in that room. [But] before you’re a championship caliber team, you’ve got to go through a lot, right?” Gutekunst said. “This is Day 1 of practice. Every year’s a different year. Certainly, these guys have the capability of turning into that. There’s no doubt that’s their goal, and we’re excited to get started.

“But there’s a lot of work that has to happen before we get to that point where they’re a championship caliber team. But I like the group, I like the way they work, the way they sacrifice. [They’ve] certainly got great leadership in Matt — a lot of pieces that I think can turn into that. But it’s going to take time.

“We’ve had a lot of regular-season success over the past six, seven years. We’ve won some division titles, made the playoffs. But it’s really about trying to get into the playoffs and move forward and accomplish what we’re trying to accomplish.

“But you’ve got to get there first, right? You can’t skip the steps, right? We’re [just] starting. And I think it’s important that we don’t skip the steps in trying to become a good football team.”