SAN ANTONIO – Texas high school football is back — and with it comes a powerful tradition that’s changing lives off the field.

Now in its tenth year, the Peanut Butter Bowl returns August 28–30, 2025, uniting communities across the state in a shared mission: using football to fight hunger. What started in 2016 as a single matchup between the Johnson Jaguars and Brandeis Broncos has grown into a statewide movement, with 104 high schools participating in 2024 alone.

Since its launch, the Peanut Butter Bowl has collected more than 364,000 jars of peanut butter, the equivalent of 182 tons of protein-rich food — enough to help feed nearly 1.5 million Texans in need. Each participating school selects a local food pantry or nonprofit to receive the donations, which can be given in person as jars or online at PeanutButterBowl.com, where a $2 donation equals one jar.

“Peanut butter is shelf-stable, kid-friendly, and packed with nutrition,” said organizers. “It’s a simple, powerful way to help families facing food insecurity.”

Big Milestones in 2025

This year’s bowl is marking several firsts:

First Houston-area game: Cy-Woods Wildcats vs. Katy Taylor MustangsAll seven Laredo public high schools are joining the initiative for the first time

An expanded weekly livestream ranking show, hosted Thursdays at 10:30 a.m. on Facebook Live by @PeanutButterBowls, will spotlight the top-performing schools in online donations

Champions Cup History

Each year, the school with the largest jar total wins the coveted Champions Cup. Notably, no school has ever won twice:

2020: Brandeis Broncos2021: Madison Mavericks2022: Alamo Heights2023: Copperas Cove2024: Boerne Champion Chargers (record 24,535 jars)

With new regions joining and school spirit rising, organizers say 2025 could be the biggest year yet.

How to Help

Whether you’re a student, parent, or fan, there are two simple ways to support the Peanut Butter Bowl:

Bring jars to your school’s designated Peanut Butter Bowl game

Donate online: $2 = 1 jar at PeanutButterBowl.com

As the Friday night lights shine across Texas this fall, the impact of high school football will extend far beyond the scoreboard — one jar at a time.