Arch Manning is highest paid NIL player in college football

AUSTIN, Texas — Texas Longhorns’ quarterback Arch Manning is the highest-paid NIL player in college football, according to On3.com.

Manning, who will become the starting quarterback later this year, has a total NIL valuation of $6.8 million, over $2 million more than Carson Beck, the University of Miami quarterback, who sits in second place.

NIL, or “Name, Image and Likeness,” allows student athletes to be paid for their personal brand through endorsements and other opportunities. Manning has notably endorsed Raising Cane’s, Uber, Vuori and Panini America, to name a few.

Manning, who can trace his football lineage to quarterback royalty through his uncles, NFL legends Peyton and Eli Manning, and his grandfather, Archie Manning, was also at the top of this list last year. But his new position as the starting QB, after last year’s starter Quinn Ewers left for the draft, has earned him an additional $3.7 million in NIL money.

The Longhorns open their season Aug. 30 against Ohio State.