The New York Giants have a long and storied history that only a few NFL franchises can claim.

The Arizona Cardinals, Chicago Bears, and Green Bay Packers are the only three teams that have been active for longer than the Giants, but a team’s longevity in the league doesn’t have much bearing on what that organization is worth today.

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For example, the Dallas Cowboys joined the league in 1960, nearly 40 years after the Giants, yet they are the most valuable franchise in 2025.

Sportico released its annual NFL valuations on Wednesday, and the Cowboys top the list. The Giants, though, finally broke the $10 billion mark and have become the third-most valuable team in the NFL.

The Giants’ valuation is up 34 percent from 2024.

Below the team valuations listed on Sportico’s site is an explanation of how they determined the values, what assets they counted, etc. Part of the explanation is as follows:

2025 Valuation: The sum of the enterprise value of an NFL franchise combined with the value of team-related businesses and real estate holdings.

Team Value: NFL franchise valuation, derived from metrics by which football-team transactions occur, including aggregating local and national revenues and factoring in a team-specific multiplier. This represents the market value of the team itself, excluding related businesses held by its owners. It includes the value of each franchise’s 3.13% interest in the league’s properties, including NFL Films, NFL RedZone, 32 Equity (the private equity investment vehicle established by the NFL in 2013) and its digital platforms, which are acquired/dispossessed in tandem with the sale of a team.

There is an additional category for Team-Related Businesses and Real Estate Holdings, which is broken down in a way that attempts to eliminate counting any money coming to the team that’s not directly related to football operations.

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Of the top five teams with the highest valuation, only the Cowboys and Giants have missed the Super Bowl for the last 10 years, which proves that just because a franchise is worth more money, it doesn’t mean they field a better football team.

This year, the Giants have a chance to prove that they’ve located the train tracks and are getting back on board. Being one of the top-valued teams in the league, they need to start showing it on the field. They don’t have to make the playoffs in 2025, although that is always the goal. If they can put together a winning season and pass the eye test, it will go a long way toward the team being worth what it’s valued at.

This article originally appeared on Giants Wire: New York Giants are NFL’s third-most valuable franchise