During his playing years, Robinson created a YouTube channel, called the “Real Rob Report,” giving fans an authentic look at the players and giving the athletes a voice. After retiring from the NFL, Robinson started working as an analyst for NFL Network and has enjoyed a successful media career that he started in 2014.
“Media was something that I wanted to do,” he said. “And I have a great media career, but even in the media career, there is some part of being a team, being part of a team, being a part of building something, that you miss.”
Schneider added, “He’s much like John Lynch in San Francisco. He said he just misses the camaraderie; he misses the team, he missed that locker room aspect and building things and competing. That’s what’s driven him.”
What he was missing eventually led him back to the football field.
“I still have a media career I love, but being a part of something bigger than myself, always being a forever fullback, helping people be the best version of themselves, helping them cross the goal line is something that is intriguing to me.”
During the spring, Robinson was in town for a rookie event and was presented with the opportunity by Schneider to come back as an intern.
Robinson said Schneider told him, “Look man, you know you can dip your toe in it, just kind of see if you like it, and you’ll go from there.”
“Over the last several years, he’s hit me up a couple times about [if he] could do a job shadow,” Schneider said. “I was like ‘Let’s do it.’ Let’s do a job shadow for a minicamp and then see if that’s something that, after the weekend you’re interested [in]. We have an internship program for training camp and you’re doing [broadcast for] our preseason games anyway, so see if you’re interested in that.”
Of course, Robinson enjoyed minicamp enough that he made his way back to become a scouting intern.
“Through my playing days, and as I’ve gone into media, he’s always been a resource,” Robinson said. “When I have questions, not just to help me do my job, but I’m talking about questions about life, he’s always been there. He probably couldn’t have been a better mentor for me personally to do this job.”
“It’s just been awesome now,” Schneider said. “He’s just one of the guys. He’s in the draft room grinding like crazy, grinding film and studying and coming out here and filming, helping the video guys film and taking guys to the airport, picking guys up at the hospital for imaging and he’s just diving in. Getting a feel for the football operation.”