AUSTIN, Texas — As college football season kicks off, the real action isn’t just on the field—it’s in the living room with our food. Whether you’re hosting a full-blown watch party or keeping it casual with a few friends, game day deserves a strong snack game. And who better to guide us than former NFL and Big 12 linebacker Shaquem Griffin?

Griffin shared his insights on what makes the Big 12 football conference stand out this season, emphasizing the sense of community and shared experience that brings people together.

When it comes to making a game day gathering feel special without going overboard, Griffin said it’s all about “creating great memories together.”

As for his go-to snacks, Griffin is a fan of Heluva Good! Dips, which he said always make the list. “Yes, and I have to say I’m team curly fry too!” he added. Heluva Good! Dips offer a variety of flavors, including horseradish and the new hot honey, which Griffin is eager to try.

For those ready to stock up for game day, these dips can be found at local retailers, making it a win-win for snack enthusiasts.