With the NFL season officially underway, State Farm Stadium is introducing a new premium experience for its guests to enjoy. The Casa Roja club will be available for season ticket members, with some single ticket options as well.
“The response has been great, we’re almost sold out,” Chief Operating Officer Jeremy Walls said. “One of the most fun parts was being able to see it all completed. It’s a special experience and we’re excited for all of our fans to experience it.”
Casa Roja at the Fifty is a luxury club located at half field that is the product of a newly-cemented, multi-year partnership between Lexus and the stadium. Restaurateur and hotelier Sam Fox collaborated with the stadium to design the space and curate its menu. Walls said that the luxury club was previously a storage space and was inspired by the success of Morgan Athletic Club, which opened in September of 2024.
The space features several television screens, a bar in the center, and a grab-and-go snack area with popcorn, potato chips, beers, soft drinks and Cardinals Cellars wine. Patrons are free to stay in the club and enjoy their food while watching the game on one of the televisions, or return to the seating area of 500 padded chairs. Casa Roja will open 90 minutes prior to the beginning of a game, and will remain open for an hour after the final whistle.
From decor to dishes, the club has a Mexican-inspired theme.
The kitchen’s food selections include churros, dulce de leche flan, sangria braised short rib, Sonoran dogs, chicken al pastor tacos, elote pizza, chicken tinga quesadilla and ahi tuna crudo.
The green chile sliders are topped with roasted poblano peppers, caramelized onions, queso blanco, chipotle mayo and cotija cheese. The crab and corn fritters are served with tarragon and a remoulade sauce, and the Oaxacan brownie is a flourless fudge brownie, topped with abuelita chocolate ganache and candied almonds.
The mariscos and salsa bar features shellfish, various salsas and tortilla chips.
In addition to its regular offerings, the Casa Roja kitchen will serve special rivalry dishes inspired by the opposing team’s home city. For the Chiefs, the stadium introduced Loaded Kansas City BBQ Beef Brisket Burnt Ends Disco Fries.
Beyond the luxury seating areas, exclusive menu and bars, patrons will also receive year-round benefits, including reserved preferred parking spaces on game days and priority access to third-party events at the stadium.
With Lexus as the “Official Luxury Auto Partner of the Arizona Cardinals,” the automobile company will be prominently featured across Cardinals marketing inside and outside of the stadium — including signage, advertising, digital and social media and gameday activations.
Additionally, Arizona Cardinals Foundation and Lexus will collaborate on future community engagement projects and various youth football initiatives.
“This partnership with Lexus brings a best-in-class brand into the heart of the Cardinals fan experience,” Walls said in a statement. “From the stunning Casa Roja at the Fifty by Lexus to community programs across Arizona, Lexus is helping us set a new standard for how we engage and inspire our fans.”