Also, having choreographed for so many years, how do you keep the routines fresh?
You definitely have to lean on others. You can’t always expect your choreography to be the best or that you have the best ideas. I know what my strengths are, and I am great at choreographing that specific style. But anything outside of that wheelhouse, I will lean on members of my team and outsource to other choreographers. I am always trying to stay up to date with trends and find what looks great, but it’s also about knowing when to take a step back and lean on others’ expertise.
That’s a good approach. And when you look at your career as a whole, why do you think you’ve had so much success?
I have been very resilient. I started my dance journey at 21 years old. I tried out for the Raiderettes at 20 and didn’t make the team. I tried out the next year and made it. I also began coaching at a collegiate level at 21 years old. I feel like a lot of that was trial and error. I learned a lot during that chapter of my life. I spent four years coaching at Fresno State, four years at Cal Berkeley and four more years at UCLA. By the time I got to this level, I had many successes and many failures — and I learned from all of them. I think I took the best thing from each place and brought it to this position.
That’s a great quality, especially in this industry. What is the most challenging part of your job?
I don’t know if there is a “most challenging part.” The NFL is a live show, so you are constantly moving and pivoting. My head is constantly on a swivel and ready to adapt. Managing 32 people is probably the most challenging piece because this is real life. People have amazing days, and then there are days where we all need some help. It’s my job to be a consistent leader throughout the good, bad and ugly. These are real people who have responsibilities, careers and families who make them who they are. I try to make sure I help them through all phases of their lives, not just in a practice capacity.
What does your schedule on game day look like?
Game day is a very long day for us, but it’s the best day. If we have a regular 1 p.m. local kickoff, we meet at the dance studio at about 5 a.m. We run through our routines for about 15 minutes before loading the bus and leaving for the stadium at 6 a.m. We’ll start practicing at the stadium around 7:30 and get game-ready from 8 to 10 a.m. From 10 a.m. to noon, we’ll visit about seven to eight different spots, perform at tailgates, fan activations and a variety of other areas, including a Make-A-Wish visit or photo opportunities. Thirty minutes to kickoff, it’s performance time for us. We take the field and do our pregame routine and continue throughout the game. We get back on the bus around 5 p.m., so it’s about a 12-hour day that’s very jampacked. But it’s the best part of what we do because everything we prepare for all summer happens in that one game.
What are you most proud of?
I’m most proud of the legacy I’m building for future generations. I’m a single mom to a 5-year-old girl, Harlow, so for me to see her being raised around 32 remarkable women who are making an impact in the community, that’s what I’m most proud of. I love that my team is so talented in what they do on the field and off it. Those kinds of role models are so important.