Target and touch totals are important, but not as important as the market share. “Targets” is mostly a receiver stat (although there are some notable early exceptions). Touches are the currency of the running back.

What we’re doing is really simple. For pass-catchers, market share is targets divided by team pass attempts. For running backs, touches are divided by team plays from scrimmage (not team touches, to be clear).

Snap counts, depth of target and type of touch (running back receptions are far more valuable than carries) are also important but will generally not be discussed here. This is pure market share. Consider this a primary tool for assessing waivers and trades.

Here’s the list. Be sure to select the current week, though all the weeks of the season will be archived, so you can get a multi-week sample on a player if you so desire. Also, I put great thought into providing these stats weekly. The objective is to respond quickly to present trends. Yearly stats smooth out to a somewhat meaningless middle. As our Gene McCaffrey so wisely says, “To be very right, you have to be willing to be very wrong.”

Jaylen Warren was No. 1, and a lot of good that did you if you counted on him at the 1-yard line, where his market share was 0%.

Quinshon Judkins is all about reading suspension tea leaves from the NFL, which seems inscrutable. As I type this, there are no updates either way. Keep checking. You can’t drop Dylan Sampson until there is clarity. In the meantime, Judkins is a high-end RB2. Cleveland has a terrible offensive environment for an RB, but a great defensive one.

Omarion Hampton is in line to finish top-five against the Giants this week, given he has the backfield all to himself. There is some risk the Chargers will find another back to share touches with him, but I think that’s very low.

Jordan Mason would have been in the top 10 if the game had been competitive. Maybe even No. 1.

TreVeyon Henderson‘s touch rate after Rhamondre Stevenson’s second fumble, extended over an entire game, would have been much higher than 33rd. But will Stevenson stay in the doghouse for this coming game? There’s no way to know, but it seems likely.

David Montgomery really outpaced his 34th ranking by scoring touchdowns. He has a share of the goal line, but those opportunities are seemingly random. He’s definitely not RB34, but he’s not in the top 20 either, unless you know the Lions are getting three rushing TDs — and maybe that’s a reasonable bet.

Kareem Hunt was 16.4% and has the goal line. He tied with Isiah Pacheco in touches with 11. By a long shot, I’d rather have Hunt going forward.

Ollie Gordon should be rostered at 15% with the goal line seemingly in his bag. Red-zone possessions may not be something we can bet on with Miami, but it’s a rosterable role and borderline playable in deep leagues.

Josh Jacobs at No. 4 in target share is an indictment of the Packers’ receiving corps, which stinks. No one on the roster can command targets except for the tight end, and as much as I love Tucker Kraft, he can be taken out of any game like 99% of tight ends. Kraft did not chart but was battling a late-week knee injury.

It was great to see A.J. Brown at No. 8. He should be top-10 every week. The Eagles should also throw more to set up the run since those big runs by Saquon Barkley have predictably regressed (stop with the curse of “Whatever Arbitrary Number” nonsense).

Tre Tucker. What in holy hell was that? He’s WR5 in PPR. That makes you want to crumple up this game into a giant ball and toss it into the waste basket. Tucker’s snap rate is over 90%. He’s made himself into a bullseye for the defense, though, so I expect future dividends to be very meager. However, he has to be rostered on the small chance he’s for real.

Jake Ferguson was the No. 1 TE (ninth overall), and Hunter Henry was No. 2 (11th overall, just ahead of Tyreek Hill). Henry is an every-week starter since the Patriots are legally barred from having a competent wide receiver due to the Deflategate settlement. This has largely escaped notice among fantasy experts.

Emeka Egbuka will be in the top five for as long as Mike Evans is out with his annual hamstring injury. They say two weeks, but give me the over.

Rashod Bateman? What was that? Look, I said Bateman was the arbitrage Zay Flowers all summer, and then the Ravens were determined to give a near 50% market share to Flowers, so I wrote that off as good process, bad results (I merely followed the money and the draft pedigree). Now, I don’t know what to think. Can only one Ravens’ WR chart every week? It sure seems that way.

Dalton Kincaid and Mark Andrews converted targets into TDs, but they were No. 5 and 6 at the position. I would not be surprised if either has three targets and 5 fantasy points this week.

Tyquan Thornton was WR21 this week. He should be rostered, and I’d start him, too. He’s the only real weapon on the Chiefs right now. That’s more a bug than a feature, by the way. Why don’t teams double this guy, who seems to get behind the defense a couple of times per game? (The Patriots let him walk, along with Jakobi Meyers.)

Quentin Johnston is WR28 in the model, and I’m buying it, boosting him for his playmaking, air yards and QB. He’s a top-24 WR for sure.

Drake London was shut down, but I expect that to be corrected. I get being petrified about Michael Penix, but let’s see how he responds in Week 4 after his first certified stinker.

Calvin Ridley is about WR40 now with a bad quarterback (at the moment, not forever, necessarily). He’s a bad play now. So is DJ Moore. You can’t play Luther Burden, though, since his route rate was only 31%.

Are the Chiefs starting to phase out Travis Kelce? I’ll believe it if we have another week where Noah Gray basically splits targets with him. Neither of these tight ends did anything. For now, still start Kelce.

(Photo by Sarah Stier / Getty Images)