Football is back and so is Uber Eats‘ ridiculously funny conspiracy campaign starring one of Philadelphia’s proudest fans, Bradley Cooper. The Oscar-winning actor fronts the brand’s newest NFL partnership, a series of ads that playfully riff on a conspiracy theory that football exists primarily to sell food.
The lead spot, which aired during Sunday Night Football on Sept. 14, opens in a sleek NFL boardroom. Cooper, flustered but determined, urges executives to “publicly deny” the growing rumor. “They’re saying the game is just here to sell food,” he exclaims. Watch below:
The ads take the bit even further, showing quarterbacks scrambling just to push egg sales and Tampa Bay’s Baker Mayfield as a supposed bread plant. The campaign follows Uber Eats’ 2025 Super Bowl spot featuring Matthew McConaughey, who first “sparked” the food-spiracy.
Created by Special US and directed by Jim Jenkins of O Positive, the campaign strikes a balance between absurd comedy and authentic fan energy. “As a fan, game day is about the people, the buzz, and yeah, the food,”
Cooper said. “Partnering with Uber Eats made sense because food is such a huge part of what brings us together.” The NFL’s official delivery partner, Uber Eats is supporting the rollout with game-day deals and a new hub where fans can snag exclusive offers during the season.
CREDITS:
BRAND: Uber Eats
Marketing Director: David Mogensen
Head of Marketing: Georgie Jeffreys, Liza Keller
Executive Creative Director: Ecole Weinstein
Marketing Manager: Jalahn White
Creative Director: Tom Kropp
Marketing: Kaitlyn Mendoza
Communications Director: Becky Katz Davis
Communications Manager: Claire Schatz
AGENCY: Special Group USA
Chief Creative Officers: Matthew Woodhams-Roberts, Dave Horton
Chief Executive Officer: Kelsey Hodgkin
Creative Directors: Alice Blastorah, Josh Hacohen
Head of Social Media: Rohit Thawani
Creatives: Jeff Beberman, Reece Hoverkamp, Robert Cuff
Designer: Justin Flood
Executive Producer: Antonio Burnett
Producer: Luke Franek
Managing Director: Lily Waters
Account Directors: Bella Timar, Sarah Newton
Head of Strategy: Helene Dick
Strategist: Jen Rose
Business Affairs Director: Maryam Ohebsion
Project Manager: Kirsten Allred
PRODUCTION COMPANY: O Positive
Director: Jim Jenkins
Director: Kenny Herzog
Executive Producers: Ralph Laucella, Ken Licata Jr., Marc Grill
Line Producer: Megan Miller
Director of Photography: Jeff Cronenweth
Production Designer: Jason Edmonds
COLOR: Ethos Studio
Colorist Kaitlyn Battistelli
Executive Producer Eliana Carranza-Pitcher
Producer Nat Tereshchenko
Color Assistants Annie Cater, Alexandra Makarenko
VFX: Pariah
VFX Supervisor Matt Sousa
Flame Artists Steve Wolff, Drew Downes, Ruben Llusia
Tracking Mitchell Jaeger, Elizabeth Hammer; Matte Painting Reid Southen
Producer Andrew Rosenberger
Head of Production Persis Reynolds
Executive Producer Michael Steinmann
Managing Director Mark Tobin
EDIT: EXILE
Editors: Matt Murphy, Danielle Sclafani, Zaldy Lopez
Edit Assistants: Brian Raess, Evan Bluestein, Chris Messier
Managing Director: CL Kumpata
Executive Producers: Jennifer Locke, Adam Parker
Producer: Brian Schimpf
MUSIC: Eleven Sound
Sound Designer: Jordan Meltzer
Sound Producer: Sean Kiely
Executive Producers: Whitney Morris, Paula Arnett
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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