No matter how many shiny new toys the Green Bay Packers add to their passing attack, there is always room for Romeo Doubs to have an impact.

A three-touchdown performance against the Cowboys on Sunday night was another reminder of the value Doubs provides, and served as further justification for his consistent involvement in Green Bay’s offense and the trust quarterback Jordan Love seemingly has in the fourth-year receiver.

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The concept of a “number one” wide receiver is mostly a creation of fantasy football rather than a tangible, quantifiable thing in real football, but one of the characteristics people often ascribe to a wide receiver is a quarterback being able to trust them in big spots, such as on third down and in the red zone.

Doubs is that player for Love and the Packers offense.

Since 2023, Doubs leads the team in receiving touchdowns with 17 in 38 games, and first downs with 84. The next best wide receiver for Green Bay in terms of first downs is Jayden Reed with 67 in the same number of games played.

When the Packers need a bucket, Doubs is usually the one they turn to.

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Head coach Matt LaFleur sang his praises earlier this week, telling the Green Bay media:

“When his number’s called upon, he’s delivered.”

On what has led to Doubs’ success, LaFleur said: “He does everything the right way in regard to how he prepares, how he supports his teammates, so it’s really cool to see a guy have success like that.

“He approaches the game the right way, he comes to work every day with the right mentality, he puts the work in, he does extra work, he does all the little things.”

It does not appear the front office values Doubs, who is in the final year of his rookie deal and is set to hit free agency in 2026, to the same extent. Christian Watson, who has played 12 fewer games than Doubs during the same number of seasons, received a contract extension before Doubs.

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Admittedly that was a one-year deal, and Watson’s situation is a unique one due to his ACL injury at the end of the 2024 season, but until a recent report by ESPN’s Jeremy Fowler, there had been no real indication of Green Bay’s interest in keeping Doubs around.

Fowler called the talks “cursory,” which is hardly a strong statement, and the fact Green Bay has seemingly not been proactive in getting a deal done before now, despite knowing what kind of player Doubs is, would still appear to be a strong indication he will be playing elsewhere in 2026.

There are reasons for Green Bay’s lukewarm interest in locking Doubs in long-term. The underlying metrics show him to essentially profile as a league average wide receiver, which is usually the type of player teams want to look to replace in the draft, rather than pay.

Compared to the Packers’ other receivers, Doubs is arguably not the best at any one aspect of receiver play, except for catching touchdowns. But that matters.

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Touchdowns are volatile and much like the RBI in baseball, somewhat circumstantial, but he gets targeted in key situations because he consistently delivers. He has proven the ability time after time to win just enough on his routes in crucial moments and finish at the catch point.

Come season’s end, Packers GM Brian Gutekunst will probably let Doubs walk, and that will likely be the correct decision, but until he is gone, he is going to continue to be a significant part of the offense, and deservedly so.

This article originally appeared on Packers Wire: Romeo Doubs continues to prove his worth to Packers offense