Last year, the National Association for Stock Car Auto Racing (NASCAR) proudly announced its new TV rights deals, starting its race streams in close association with streaming giant Amazon Prime. Yet, despite occasional high points, the sport just recorded another drop in viewership at the Charlotte ROVAL, raising a critical question: Has the deal delivered the results executives promised? Has NASCAR Nation Tuned Out Amid the Sport’s Broadcast Shake-Up? A total of 1,544,000 fans tuned in for the Round of 12 playoff eliminator at Charlotte, the Bank of America ROVAL 400, on USA Network. In comparison, last year’s race on NBC drew in 2.4 million viewers. Similarly, the regular-season NCS race at Michigan Speedway drew an average of just 1.77 million viewers on Amazon Prime Video, marking the lowest audience of the 2025 season. This marked a 16.2% decline compared to last year’s Michigan race, which averaged 2.11 million viewers on the USA Network. It’s worth noting, however, that the 2024 event took place later in the regular season in August and was postponed to Monday night, factors that likely influenced its viewership. Despite sharing its broadcasts among long-time partners FOX Sports and NBC, as well as newcomers Amazon and
