Activations
Fan Contests
Live DJ
Meet & Greet with Seahawks Legend Jermaine Kearse
AWS panel featuring Jermaine Kearse and special guests at 6:30 PM
Seahawks vs. Cardinals Watch Party – 10 PM kickoff
The Seahawks first partnered with Amazon Web Services (AWS) in 2019. Last year, the team announced a multi-year extension to their strategic partnership with AWS to remain the team’s Official Cloud Provider, as well as machine learning, artificial intelligence, and generative AI provider. Under the partnership, the Seahawks utilize the depth of AWS’s unmatched cloud technologies to provide data-driven insights that help inform decisions across the club’s football and business operations.
“Our partnership with the Seattle Seahawks is built on a shared belief that technology can elevate every aspect of the game. By using AWS generative AI and machine learning, they are able to uncover insights that help coaches make faster, smarter decisions, enhance player performance, and deepen engagement with fans,” said Ari Entin, Head of Sports Marketing, AWS. “This partnership exemplifies how AI can accelerate innovation both on and off the field — transforming the Seahawks’ operations today while shaping the future of football intelligence.”
As part of the NFL’s Global Markets Program, the Seahawks were granted marketing rights in Canada in 2021, followed by Germany, Austria and Switzerland in 2024, and Australia and New Zealand in 2025. In the past year, the team has formed new international partnerships with Infront, Condor Airlines, BDA Inc., Blackfin, Leverage, TGI Sport, and the Rhein Fire.
For more visit https://www.seahawks.com/international/deutschland/seahawks-haus.