This retro-style collection celebrates the old school soul of Los Angeles, recapturing the classic essence of the city for a modern audience
The “LA Rams x The Hundreds: Limited Edition Collection” is a soulful marriage of football culture and classic 80’s & 90’s L.A. apparel, delivering a one-of-a-kind ensemble of style paying respects to the OGs that came before, and the young-bloods paving the future.
Ever since Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) founded the brand back in 2003, they’ve built an empire of L.A.-influenced streetwear that has gained global recognition, spreading the seeds of Los Angeles culture across the vast corners of the world while staying true to the city. From collabs with other big-name brands like Disney, the NBA, and more, it’s hard not to recognize the signature Adam Bomb logo whenever you see it.
Credit: Los Angeles Rams
This throwback collaboration features six stellar pieces of gear, including a fitted New Era cap, a vintage-style T-shirt, a sleek pullover hoodie, sweatpants, a cool California poncho, and a crisp letterman jacket, all carrying a piece of the city in every stitch and every inch of fabric. The Rams’ legendary blue and gold colorways truly add the icing onto the cake, elevating the merch onto another level of style that perfectly symbolizes the heart of SoCal culture.
Credit: Los Angeles Rams
The launch of this collaboration was brought to life by the “Ramily,” an all-star cast of creatives and icons ranging through multiple generations, including Rams defensive linebacker and 2024 NFL Defensive Rookie of the Year Jared Verse, The Hundreds Co-Founder Ben Hundreds, old-school Rams legend and member of the Fearsome Foursome Rosey Grier, Jon Shook & Vinny Dotolo of Jon & Vinny’s, professional skateboarder Ryan Carrell Anwar Carrots of Carrots, and Briana King of Display Only.
Credit: Los Angeles Rams
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It’s about more than product—it’s about people,” said Kathyrn Kai-ling Frederick, Chief Marketing Officer for the Los Angeles Rams, before continuing, “This collab represents everything we love about L.A.: the creativity, the legacy, the community, and the connection across generations of fans.”
Credit: Los Angeles Rams
“I’ve been a Rams fan my whole life,” said Ben Hundreds, Co-Founder of The Hundreds. “They’re my favorite team in all of sports. To say this is a dream collaboration doesn’t really capture it. I’ve been through all the ups and downs, traveled the country to watch them play. To see my brand and my team come together like this—it’s unreal.”
Credit: Los Angeles Rams
Want to own a piece of history? You can purchase clothing from the collection at the online Rams Fan Shop, The Hundreds, or in person at The Equipment Room at SoFi Stadium. And make sure to catch the LA Rams’ next game against the New Orleans Saints this Sunday in person. You can purchase tickets here!