Though wide receiver Keon Coleman has the “microscope” on him, as described by general manager Brandon Beane, Coleman’s growth is continuing. That includes taking on whatever role the offense needs him to, whether it’s in the pass game as a receiver, throwing up blocks or contributing to the run game.

“Everybody’s got their own skill set that we need to continue to utilize at a higher level, and that starts with myself. Last game, we completions to 10 different targets last week,” Allen said. “And that’s what we’re going to need to do — we’re going to need to utilize everybody, and guys are going have to step up and make some plays, but I have to give them the opportunity to do that.”

In the tight end room, McDermott said that Dalton Kincaid’s growth is unsurprising in all areas of offense. Kincaid had six targets for over 100 yards and a touchdown in Week 9. McDermott isn’t expecting the same player or players to be hot every game, but the effort and identity is taking over the Bills as a whole no matter who has the ball in their hand.

“I love nastiness, I love physicality. That’s how we play here in Buffalo,” McDermott said. “So, if you want to be good, you’ve got to bring that to the table in all three phases.”