Luke Combs may live in Nashville but his heart is still in North Carolina.
The country music superstar who was born in Huntersville, and raised in Asheville, N.C., was among the first to step up last fall to raise money for those impacted by Hurricane Helene, raising over $24 million through a Concert for Carolina benefit show.
And now Combs is continuing to show his charitable side by partnering with the Carolina Panthers to unveil an exclusive merchandise collaboration. The line of vintage-inspired pieces from brands including Mossy Oak, ’47, Bettinardi, Homage and Columbia Sportswear were personally selected by the artist. The assortment includes Columbia’s Bahama II shirt, a staple of Combs’ on-stage wardrobe. It also marks the return of the Carolina Panthers Swiper logo after 31 years.
All net proceeds from the collection will benefit charities in Western North Carolina including Manna Food Bank, Second Harvest Food Bank NWNC, Samaritan’s Purse and Eblen Charities.
“It’s safe to say I bleed Carolina Panthers blue. They’ve been my team through thick and thin,” said Combs. “I was born into this fandom. I met [former Panthers linebacker] Sam Mills when I was 5 years old at a local restaurant during the team’s first season. I had a Panthers birthday when I turned 8. And their merchandise has always been a constant for me, so when they asked me about having my own line, I couldn’t say ‘yes’ fast enough. I was able to hand-pick each and every item in the collection. Talk about a full-circle moment.”

Luke Combs with Carolina Panthers owner David Tepper and his wife Nicole.
Alex Herko
“This limited-edition collection with Luke Combs is meaningful because it’s created by a lifelong Panthers fan,” said David and Nicole Tepper, owners of the NFL team. “Luke’s love for the team runs deep, and following Concert for Carolina, this collaboration was the perfect way to continue working together to deliver something special to fans in the Carolinas.”
The Luke Combs collection will be available Thursday beginning at 11 a.m. at both the Carolina Panthers Team Store at Bank of America Stadium in Charlotte, N.C., and online.
Combs recently surpassed Garth Brooks as the highest-certified country artist in history by the Recording Industry Association of America with a combined 168 million units sold or streamed. He is up for Entertainer of the Year, Male Vocalist of the Year and Single of the Year for “Ain’t No Love in Oklahoma” at Wednesday’s Country Music Association Awards.