JACKSONVILLE, Fla. – Jaguars quarterback Trevor Lawrence will highlight Here Tomorrow as his chosen nonprofit for the NFL’s “My Cause My Cleats” initiative.
Lawrence will wear custom cleats featuring the organization on Sunday, when the Jaguars face the Titans in Nashville.
The cleat’s artwork was created by Lawrence’s brother and sister-in-law, artists Chase and Brooke Lawrence, and translated onto footwear by Marcus Rivero of Soles by Sir.
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Here Tomorrow offers a community-based, non-clinical model for suicide prevention that removes barriers to accessing mental health support for teens, military members, veterans, first responders and adults.
The organization provides confidential services both in-person and by phone at no cost and with no appointment necessary, relying entirely on philanthropic funding.
The nonprofit was founded in 2021 by Joe Kenney in honor of his son, Gary, who died by suicide at age 30.
Kenney launched the mental health service after struggling to find timely, accessible help for his son and wanting to ensure other families would not face the same barriers.
“We all have someone we know or love who struggles with their mental health. I want everyone out there to know that it is okay to ask for help, and that Here Tomorrow is here for you at no cost with no appointment needed,” said Trevor Lawrence. “My family has had a relationship with the Kenney family for many years, and for us this is an opportunity to share their story and the mission of Here Tomorrow with families nationwide.”
The Lawrence and Kenney families first connected in 2015 when Chase Lawrence—then starting his art career—met Bill Kenney through a mutual friend and became one of Chase’s first art collectors. That relationship grew into an ongoing creative partnership: Chase and Brooke have produced several artworks for Here Tomorrow’s campus in Neptune Beach, including the teen-space installation “Beacon” in September 2025.
“At different times in our lives, we both have struggled with our mental health just like so many other people, and we have lost people we knew to suicide,” said Chase and Brooke Lawrence. “Here Tomorrow is offering something truly unique to help people and their families. We are so inspired by their community of care and grateful to be able to support their mission.”
The NFL’s “My Cause My Cleats” campaign, launched in 2016, allows players to wear customized cleats during weeks 12 and 13 of the season to raise awareness for causes important to them. This year, the NFL is partnering with Rayze to create an additional fundraising option for players and their selected 501(c)(3) nonprofits, and players may also donate their cleats to NFL Auction with proceeds benefiting their chosen organizations.
“It is an honor to have Trevor and the entire Lawrence family come together and help raise awareness about Here Tomorrow,” said Terrie Andrews, President and CEO of Here Tomorrow. “Our goal as an organization is to prevent suicide, one conversation at a time — and it is our hope that with this partnership, we will reach more people and families in need of support.”
For more information about Lawrence’s My Cause My Cleats campaign, Here Tomorrow’s services or employment opportunities, visit heretomorrow.org.
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