An NFL first-ever collab with the globally recognized icon stylishly blends two massive fandoms into one fashionable limited-time collection
Our beloved LA Rams are teaming up with everyone’s favorite adorable furry icon, Hello Kitty, to introduce a trend-setting limited-time collection of awesome merchandise to the NFL. The debut for this highly coveted assortment of swag is slated for early 2026, when the Rams host the Arizona Cardinals at SoFi Stadium on either Saturday, January 3rd or Sunday, January 4th (TBA).
Fans who purchase tickets for the upcoming divisional game through this special link will be set to receive a cool Hello Kitty x Rams clear bag and neat little coin purse. Season ticket holders will automatically receive the merch when attending the match.
Hello Kitty is just one of many cherished icons from Sanrio, a globally recognized lifestyle brand created in 1974, which also houses other amazing character brands. Decades later, Sanrio’s philosophy has never changed, staying true to the power of friendship and happiness, invoked with every product and service fans have come to love over the years.
Credit: Los Angeles Rams
On game day, fans can expect the reveal of the full capsule collection, which will feature a Hello Kitty bobblehead, a plush toy, a keychain, and even more pieces of apparel—all of which will be available exclusively on location at The Equipment Room at SoFi Stadium.
“We’re thrilled to collaborate with Sanrio and bring Hello Kitty to Rams fans in a way that’s never been done before in the NFL,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “This collaboration is about delivering fun, unforgettable experiences for our fans while honoring our legacy as a team that leads with innovation and firsts.”
Additionally, fans will experience fun and immersive Hello Kitty-inspired activations and unique programming throughout the game, ushering in a whimsical energy that lets Rams’ House celebrate friendship, unity, and fandom.
“Partnering with the Los Angeles Rams for Hello Kitty’s first-ever NFL collaboration is such an exciting milestone for us,” said Jill Koch, SVP of Brand Management and Marketing at Sanrio, Inc. “With such a passionate fanbase in LA, it’s truly meaningful to bring these communities together and create an unforgettable game day experience that celebrates fandom, friendship, and fun for fans of all ages.”
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Credit: Los Angeles Rams
Tickets are likely to sell like hotcakes, so be sure to jump in on the action soon and own a piece of history while supporting our LA Rams. You can purchase special tickets for the game here, which will include the coin purse and clear bag.