The new location of the team store is the former home of the only Gap store at Atlantic Station.
Photo by Donnell Suggs/The Atlanta Voice

The grand opening of the Atlanta Falcons and Atlanta United team store took place on Saturday, May 16. Atlantic Station remains the home for the store, but the store, originally located across the way from the Regal Atlantic Station movie theater, is now across the street from one of the most popular businesses in the shopping and residential center. 

The new Falcons/Atlanta United team store is now located across the street from Publix on 18th Street, SW, in suite 10100. Though the space is not bigger than the store’s previous home, it is in a prime location across the street from an anchor store and the only supermarket in Atlantic Station.

The grand opening took place on Saturday, May 17, 2025.
Photo by Donnell Suggs/The Atlanta Voice

AMB Sports + Entertainment, the leasee, informed The Atlanta Voice that the timing for the move was more about the availability of the space than anything else. The space was previously home to one of the few brick-and-mortar Gap stores in metro Atlanta. 

Busy Bee Cafe, a longstanding Black-owned soul food restaurant located on MLK Jr. Drive, near the Atlanta University Center, is moving its second restaurant into the former team store location.

“This move is about elevating the fan experience,” said Nisha Schmitt, vice president, retail, AMBSE. “With a larger footprint, extended hours, and an expanded product offering, our refreshed Team Store allows us to bring our fans even closer to the teams they love.”

On Saturday, Atlanta Falcons cheerleaders and Freddie the Falcon were on hand to greet customers and fans while a DJ played music. 

On Saturday, Atlanta Falcons cheerleaders and Freddie the Falcon were on hand to greet customers and fans while a DJ (above) played music. Photo by Donnell Suggs/The Atlanta Voice

The Falcons are celebrating 60 years of existence, and a number of special deals were put in place for customers, including $60 off any $150 purchase. 

Atlanta United, only a few seasons away from celebrating a milestone decade in business, is scheduled to host the Philadelphia Union tonight at 7:30 p.m., it has a deal for its fans as well. On Saturday, all jersey purchases were offered free customization. Customers were also offered the chance to enter a raffle for tickets to a match against Charlotte FC at Mercedes-Benz Stadium on Saturday, July 19.

Photo by Donnell Suggs/The Atlanta Voice

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