BUFFALO, NY – DECEMBER 10, 2025 – Let’s Go Buffalo! Today, Bud Light has announced a limited-edition “Blizzard Brew”, made with snow from Highmark Stadium to celebrate the great lengths Bills fans will go for one of the NFL’s greatest traditions.
This season is the last for the Bills at the original Highmark Stadium, and NFL fans around the world have become very familiar with one of the venue’s most iconic traditions: Bills Mafia shoveling it out following an overload of snow before an upcoming home game.
Bud Light and the Bills are teaming up to celebrate and thank fans whose passion and traditions, like the shovelers, make the community special.
Following the first snowfall at Highmark Stadium earlier this season, Bud Light and the Bills joined forces to collect the snow and transport it to Anheuser-Busch’s brewery in Baldwinsville, NY. There, the snow was integrated in the brewing process to create a limited-edition brew that will be included in custom 16 oz. cans and packaging.
The “Blizzard Brew” will be available at participating retailers in the Buffalo area and wherever Bills Mafia enjoys the final regular season home game. Bills legend Andre Reed, who played 15 seasons for the franchise, will join Bud Light and the Bills at Highmark Stadium during the final regular season home game to help commemorate the stadium and Bills Mafia with a “Blizzard Brew”.