Bottoms up, Aggieland.
Texas A&M generated the most total alcohol revenue at home games during August, September and October, according to reporting by Matt Brown of the Extra Points newsletter.
Brown made dozens of open records requests to paint a picture of the alcoholic landscape of college football in the early part of the 2025 season. Texas A&M topped the list with $4,740,922 in revenue generated by 277,156 alcohol units sold. A&M, which saw total attendance over 420,000, generated more than $11 per person in revenue.
The Aggies overtook Nebraska for the top spot after the Cornhuskers led the way in an earlier iteration of Brown’s reporting.
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“For now, it appears that Texas A&M has taken the crown from Nebraska. Having the best season in recent memory and a huge stadium certainly helps,” Brown wrote.
The Aggies completed an 11-1 regular season in 2025, earning the No. 7 seed and a their first College Football Playoff berth in program history.
Texas Tech just snuck into the top 10, landing in the 10th spot with $1,613,277 in alcohol revenue over the relevant period.
Oklahoma State and North Texas also made appearances on this list, raking in $714,037.50 and $331,649.00, respectively.
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Find more Texas A&M coverage from The Dallas Morning News here.