It was an all-hands-on-deck effort, with people from multiple facets of the content department coming together.
Gonzalez, for example, mostly works on the back end of Chargers.com, but was a key piece on helping build sets for the video.
While one person worked on a set, someone else would come in and decorate it while a different person made custom skins.
Once a location was built, people then had to essentially film different scenes before everything was edited together for Wednesday’s 5 p.m. (PT) drop.
And while the endeavor was certainly a group effort, many involved gave Pelletier a special shoutout for his tireless work.
“He has infinite knowledge, has been playing it forever and is a fan of the genre,” Bretto said. “He just has a genuine love for the characters and really wanted to do right by them.
“He kept us in a good place with Minecraft lore. And then we were able to sprinkle in NFL storylines,” Bretto added.
Julian said: “Bailey was really instrumental … we ‘d come up with an idea and he’d run down how we could possibly do it in Minecraft.”
Hahn added: “This would not have been possible without Bailey. He was behind the scenes and making everything possible by expending the game’s horizons.”
Overall, many people associated the project to essentially being a movie production.
“It was more of a film-making animation process than a video game,” Bretto said. “It was approached about making an animation that just happened to be in the constraints of Minecraft.”
Just how much effort went into creating the video?
All in all, the group of six builders spent more than 500 hours on the video.
They also created 15,000 villagers that were mostly used in the Colts portion of the video with the car race.
Pelletier said the entire landscape spanned more than 48 million blocks.
“That’s a pretty large area to cover,” Pelletier said. “That area held all of our sets or locations or buildings.”
Hahn added: “If anybody thinks this was a fun time where we were playing video games, it wasn’t. It was fun, don’t get me wrong, but we were building sets.”
And that data doesn’t include the hours spent in writers’ room meetings where people toss around which jokes to use and how they can be implemented in the video.
Keep in mind, an easter egg that lands in February or March might not be relevant by the time the schedule comes out in mid-May.
Bretto said some of the end credit scenes were completed on Monday, less than 48 hours before the video dropped.
And the final version was exported around 4 p.m., an hour before the video went live.
“We could have done it earlier but you’re always making minor tweaks to polish it up,” Bretto said.