The NFL’s Global Markets Program is designed to allow teams to build brand awareness and fandom outside the United States. The program started in 2022, and the league aims to have every team participate.
Recently, the Nashville Convention and Visitor’s Corporation collaborated with the city of Dublin, Ireland, and Aer Lingus Airlines to establish a direct flight from Nashville to Dublin. The flight operates four times a week and connects the Music City with the Celtic tradition of Ireland.
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In an effort to bolster this relationship, the NFL granted international marketing rights to the Tennessee Titans in Ireland.
“Both Nashville and Ireland are deeply rooted in music, storytelling, and community pride. This partnership allows us to authentically connect with Irish fans while promoting the shared values and cultural bonds between our regions,” said Burke Nihill, Titans President and CEO. “We see this as a tremendous opportunity to grow our fan base, foster new relationships, and promote the best of Music City abroad.”
The Titans will now plan marketing campaigns and engagement opportunities in Ireland, including youth football camps, cheer camps, and music-driven events.
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“We’re thrilled to have all 32 clubs a part of the Global Markets Program in 2025,” said NFL Executive Vice President Club Business, Major Events & International Peter O’Reilly. “League-wide club participation in the program underlines the strategic priority both the NFL and its teams share, to invest in global growth. We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together.”
This article originally appeared on Titans Wire: NFL grants Titans international marketing rights in Ireland