The Detroit Lions may not be headed to the Super Bowl this year, but somehow, they still made it thanks to Bad Bunny.

Ahead of his Super Bowl LX halftime performance, the Puerto Rican superstar has teamed up with the NFL for a two part merchandise drop. And, every single NFL team is included including the Lions.

The first release, called “The Fans Concho Collection,” started taking preorders on January 24th via the NFL’s official online shop. This collection centers on Concho, the Puerto Rican toad that has become a recognizable mascot tied to Bad Bunny’s music and merch over the years.

Hoodies priced at $100 and T shirts at $55 feature Concho front and center, dressed in a full NFL uniform for each team.

On the sleeve, there’s a football logo stamped with “Bad Bunny 2026.” Turn the shirt or hoodie around and you’ll see the team logo across the back.

Courtesy of NFL Shop

Courtesy of NFL Shop

There are also plushie keychains for $40, featuring a helmetless Concho in team colors with the logo on his chest

Courtesy of NFL Shop

Courtesy of NFL Shop

It may not seem like a big deal, but Lions fans know how rare it still feels to see the team included in anything Super Bowl adjacent without an asterisk or a punchline.

A second drop called the “Super Tazón Collection” is scheduled to release February 8, shortly after Bad Bunny’s halftime performance. This collection reimagines the term Super Bowl in Spanish. “Tazón” translates to “bowl” and is commonly used in Puerto Rico and across Latin America. While specific items have not been revealed yet, this will mark the first time official NFL Super Bowl merchandise features Spanish language branding.

Grab yours while you can and if nothing else, at least Bad Bunny managed to do what the postseason could not: getting the Detroit Lions to the Super Bowl.

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