Jan. 30, 2026, 5:42 p.m. ET

The Seattle Seahawks will play one of their biggest games in franchise history a week from now in the Bay Area for Super Bowl LX, and it might be their last under current ownership.

Owner Paul G. Allen died in 2018 and has since been overlooked by his sister, Jody. But following the team’s ascent back up the hierarchy of the premier sports league in North America, it is the perfect time for the Allen family to transfer the Seahawks to a new ownership group.

ESPN’s Seth Wickersham and Brady Henderson report the team will be up for sale following the championship game.

This sale comes months following the record-breaking $10 billion sale of the Los Angeles Lakers to Mark Walter. In a similar situation to the Allen family, the Buss family, with daughter Jeanie, overtook the pillar of traditional sports and led the organization until eventually selling it to Walter.

Although the Seahawks probably won’t go for $10 billion due to the Lakers’ global appeal and merchandising across continents, it could still be the largest sale in NFL history.

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The Washington Commanders were sold in 2023 for $6 billion to Josh Harris, whose team included former Lakers superstar Magic Johnson.

A year prior, the Broncos sold for $4.65 million.

Valuations of NFL franchises have skyrocketed over the past decade, with the Buffalo Bills sold for only $1.4 billion in 2014. With a new stadium debuting next season and the franchise’s rise in popularity behind quarterback and reigning MVP Josh Allen, they are now valued at around $6 million.

Per Forbes, three NFL franchises are currently valued at over $10 billion: the Dallas Cowboys ($13B), the Los Angeles Rams ($10.5B), and the New York Giants ($10.1B).

Seattle, currently valued at around $6 million by Forbes, will see how much it is truly worth in the open market. The NFL is regarded as the most exclusive sports ownership group to get into, which could mean the Seahawks might go for even more than they’re currently valued at, which would be a new NFL record.