One New Hampshire business’ dreams are coming true as their product will be featured in Super Bowl 60 on Sunday. While all of New England will have their eyes on the Patriots, Sherry Rand, owner of Pom Express in North Hampton, will be watching the Seattle Seahawks dancers. Rand started her business in 1986, selling all the gear cheerleaders wear. By the late 1990s, she had narrowed her focus to pom-poms exclusively. “There’s a multitude of decisions to make in their design and choices for each team,” Rand said. “And it was just, I think I just had a good feeling that, that was going to be the future of poms.”As the business grew, Rand’s daughter, Kris McClelland, joined to help out. Their American-made pom-poms can now be seen around the world, in the hands of big names like Lady Gaga and Madonna. Recently, the NFL started calling. >> Download the free WMUR app to get updates on the go <<“We kind of said, ‘Oh my gosh, wouldn’t it be wonderful to start working with some of these teams, especially the Seahawks?’ Their colors are fantastic. They’re so vibrant,” McClelland said.Eventually, the Seahawks reached out to Pom Express. Rand and McClelland anxiously followed the team through the regular season, the playoffs, and now to the Super Bowl. “I watched every game. I’m not a super football follower, but I sure became interested all of a sudden,” Rand said. “I watched every game and now my heart is really going to be beating really, in two different directions.”Neither expected to see their product on the biggest stage for sports in the country. “We’re thrilled. We are absolutely thrilled that we’re a part of it. We’re thrilled to see our poms out there on the, in the lights and see the dancers and just be a part of all the amazing energy,” McClelland said.Both Patriots fans at heart, Rand and McClelland said no matter the outcome of Sunday’s game, they feel like winners.

NORTH HAMPTON, N.H. —

One New Hampshire business’ dreams are coming true as their product will be featured in Super Bowl 60 on Sunday.

While all of New England will have their eyes on the Patriots, Sherry Rand, owner of Pom Express in North Hampton, will be watching the Seattle Seahawks dancers.

Rand started her business in 1986, selling all the gear cheerleaders wear. By the late 1990s, she had narrowed her focus to pom-poms exclusively.

“There’s a multitude of decisions to make in their design and choices for each team,” Rand said. “And it was just, I think I just had a good feeling that, that was going to be the future of poms.”

As the business grew, Rand’s daughter, Kris McClelland, joined to help out.

Their American-made pom-poms can now be seen around the world, in the hands of big names like Lady Gaga and Madonna.

Recently, the NFL started calling.

>> Download the free WMUR app to get updates on the go <<

“We kind of said, ‘Oh my gosh, wouldn’t it be wonderful to start working with some of these teams, especially the Seahawks?’ Their colors are fantastic. They’re so vibrant,” McClelland said.

Eventually, the Seahawks reached out to Pom Express.

Rand and McClelland anxiously followed the team through the regular season, the playoffs, and now to the Super Bowl.

“I watched every game. I’m not a super football follower, but I sure became interested all of a sudden,” Rand said. “I watched every game and now my heart is really going to be beating really, in two different directions.”

Neither expected to see their product on the biggest stage for sports in the country.

“We’re thrilled. We are absolutely thrilled that we’re a part of it. We’re thrilled to see our poms out there on the, in the lights and see the dancers and just be a part of all the amazing energy,” McClelland said.

Both Patriots fans at heart, Rand and McClelland said no matter the outcome of Sunday’s game, they feel like winners.