After AFC Championship Game appearance, Broncos tickets will go up average of 9 percent.
SAN FRANCISCO — Fresh off hosting the AFC Championship Game and leading the NFL in gameday satisfaction based on the NFL Voice of the Fans Survey, the Broncos opened their season-ticket member renewal window Thursday with an average price increase of 9%.
The Broncos said their ticket increase is below the double-digit average for playoff teams from a year ago.
The price adjustment, not unexpected after the team’s best season in a decade, are in-line with league averages for all teams and below some outliers over the past year. The Detroit Lions, for example, raised ticket prices by a whopping 30%, the Kansas City Chiefs by 17% and the three other AFC West teams by 19% on average.
The Broncos said their price adjustments vary per section based on market demand (both primary and secondary) as well as league data. They average out slightly higher than their 8% increase from a year ago and put the team “on-par” with the league average for ticket pricing, per a team official.
In a letter to season-ticket members Thursday, Broncos’ president Damani Leech thanked fans for “creating the best homefield advantage in the NFL.” He referenced the Broncos ranking No. 1 in the NFL in its annual Voice of the Fan survey on gameday experience, which has been a key priority under owners Greg and Carrie Penner.
“We remain completely dedicated to providing you with unmatched value and a world-class gameday experience, which this past season was recognized as the very best in the NFL,” Leech said. “Whether it is our game entertainment, stadium technology, food & beverage or Season Ticket Member satisfaction, several elements of our gameday experience ranked among the top of the league in 2025.
“And this year, we want to do even better to give you the gameday experience you expect and deserve.”
Demand for Broncos tickets, almost always strong compared to other NFL markets, is even stronger following the team’s recent success.
Per a team official, 99% of Broncos season ticket holders expressed a desire to renew their ticket package to mark the second-highest rate in the NFL. The Broncos’ season-ticket waiting list has grown to 107,000 people, which figures to keep the team’s decade-long sellout streak intact for years to come.
In addition to the primary market demand, team data shows many Broncos tickets this past year were priced 50% higher on average on the secondary market. That number has always been high but grew significantly more this past season to rank among the highest in the league.
By virtue of winning their first AFC West Division title in 10 years, the Broncos will play a first-place schedule in 2026. The team will have eight regular-season home games—including five against teams that made the playoffs in 2025—and is set to host the Buffalo Bills, Seattle Seahawks, Los Angeles Rams, Jacksonville Jaguars and Miami Dolphins in addition to its three AFC West opponents — the Chiefs, Chargers and Raiders.
First payment deadline for Broncos’ season-ticket members is March 19.
