New Atlanta Falcons defensive coordinator Jeff Ulbrich found himself involved in a high-profile incident last month when his son was involved in a prank call to Shedeur Sanders during the NFL Draft. While it wasn’t exactly an ideal start to his time with the Falcons, it sounds like he’s been able to move forward.
The prank call happened during the second day of the NFL Draft after Sanders surprisingly slipped out of the first round and eagerly awaited a call from an NFL team selecting him in the second or third rounds on Friday.
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Ulbrich’s son, Jax, had taken Sanders’ number off his father’s iPad and he and some of his friends called the quarterback pretending to be New Orleans Saints general manager Mickey Loomis.
After an investigation into the matter, the NFL decided to fine the Falcons $250,000 and Ulbrich $100,000 for failing to secure the information.
Ulbrich broke his silence on the incident during a press conference as he made it clear that he never felt like the Falcons were considering firing him for the mistake and he has felt nothing but support from the Falcons.
“In all honesty, I never went there, but I felt nothing but support from the organization in every single way — from the people that worked the line in the cafeteria to [team owner Arthur Blank] himself, all of them,” Ulbrich said according to Marc Raimondi of ESPN.com. “I felt great support from him. It was one of the biggest reasons, in all honesty, that I came back here, because of the organization and what I think of this building.”
Clearly, Ulbrich and the team are just ready to move on from the incident.
Jeff Ulbrich Addresses Shedeur Sanders Incident first appeared on Men’s Journal on May 22, 2025